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  1. Report Report Research & Resources

    Smoking in Films: 2022

    The film industry continues to make marginal progress over the decades toward eliminating the number of films released containing tobacco

  2. News Article News Article Research & Resources

    Quitting e-cigarettes

    Truth Initiative has expanded its quit-smoking resources to include the first-of-its kind e-cigarette quit program.

  3. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Texas 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Texas.

  4. News Article News Article Research & Resources

    Young ex-vapers share their experience and advice on quitting vaping

    Here are some of their best tips and advice, including about how to cope with cravings and take the first steps to successfully quit for good.

  5. News Article News Article Research & Resources

    How a vaping prevention curriculum can help teachers, schools and communities reverse the youth e-cigarette epidemic

    A modern approach that’s guiding teachers and educating America’s youth about the dangers associated with e-cigarette use and vaping is meeting an urgent nee

  6. News Article News Article Research & Resources

    COVID-19: the connection to smoking and vaping, and resources for quitting

    Those who smoke or vape e-cigarettes may be especially concerned about COVID-19 because it attacks the lungs and could be a particularly serious threat to to

  7. News Article News Article Research & Resources

    This Earth Day consider the impact of smoking on the environment

    This Earth Day let’s consider some of the facts about cigarettes and their impact on the environment.

  8. Research Article Research Article Research & Resources

    “Tobacco-free nicotine” labels for e-cigarettes increase purchase intentions among teen e-cigarette users

    A new study finds that labeling e-cigarettes with “tobacco-free nicotine” increases teenage e-cigarette users’ intentions to purchase e-cigarettes

  9. Page

    Get Involved

    We are investigating, exposing and amplifying the truth about commercial tobacco and we want you to join us. Learn more about how you can inspire lives free from smoking, vaping and nicotine through activism, scholarships, studies and more. You can also join us to learn more about the opioid epidemic, the dangers of opioid misuse and addiction and the role you can play in creating change in your community. Let’s work together.

  10. Truth Initiative and Surgeon General Take the Stage at The Atlantic Festival to Discuss Vaping as a Youth Mental Health Issue

    Truth Initiative took to The Atlantic Festival stage during a session called Thrive: A Youth Mental-Health Summit to draw awareness to the connection between

  11. News Article News Article Research & Resources

    Head Start updates will help protect children from tobacco smoke

    Updated standards include a requirement that Head Start programs offer parents opportunities to learn about the health risks associated with secondhand smoke

  12. Young Activists Join with truth® to Demand Action on Menthol Cigarettes and Flavored Cigars

    Youth and young adults deliver digital petition during in-person meetings with the White House and Congressional members.