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New report finds parents unaware that video games contain smoking images with many targeting teens
Smoking is prevalent and often glamorized in video games played by youth, but a new report, released today by Truth Initiative®, finds that most parents are
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Our Team
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RG Logan
RG Logan leads efforts to develop and define the Truth Initiative brand.
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Cigarettes are still a popular on-screen prop – and it’s fueling youth nicotine addiction
Cigarettes remain a popular prop even as peer-reviewed research finds that smoking images influence young people to start using tobacco products.
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Young adults living in vulnerable D.C. communities see more flavored tobacco marketing
Young people living in areas with lower incomes, higher proportions of racial/ethnic minorities, and higher smoking rates had more than seven times higher od
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truth encourages young people to tell Big Tobacco why they’re ‘Worth More’ in its new campaign
truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.
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Vine stars debunk social smoking myths with truth
Vine stars have an important message: no matter how much or how little you smoke, Big Tobacco gets paid every time you light up, so don’t get played!
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Helping youth activists spread the truth about tobacco
truth® is now taking applications for the second annual National Summit on Youth Activism, scheduled for July 12-16 in Orlando, Florida.
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Our Team
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Yashi Srivastava
Yashi Srivastava is a Junior at Rutgers University – New Brunswick majoring in Information Technology & Informatics and minoring in Digital Communication
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Vape shops respond to tightening e-cigarette regulations with more online marketing and expansion to CBD products
Vape shops are expanding their product lines to include CBD products and building up their online marketing in response to tightening restrictions on e-cigar
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Truth Initiative Launches Animated truth® Campaign: "Toxic Therapy from Your Vape" featuring Actor Chris Parnell to Address Alarming Connection between Vaping Nicotine and Youth Mental Health
The campaign features Chris Parnell in an animated role as a vape-turned-faux therapist, shedding light on the misconception that vaping nicotine helps allev
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Increasing funding for state tobacco prevention key to reducing high school vaping
Increasing state tobacco control spending could significantly decrease high school student vaping and frequency of vaping among high school e-cigarette users
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Big Tobacco forced to tell the truth with TV and print ads
Tobacco companies are being forced to run court-ordered TV and newspaper ads about how they manipulated cigarettes and lied to the American people.
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