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Stop & Shop halts sales of all tobacco products, encourages people to quit

With its announcement, Stop & Shop joins retailers like CVS and Rite Aid in efforts to promote healthy living and combat tobacco and nicotine addiction.<

Rising vaping rates among lesbian, gay, and bisexual young people outpace peers, widening tobacco use gap

Between 2020 and 2021, e-cigarette use rates rose at higher rates among lesbian, gay, and bisexual youth compared to heterosexual youth.

Our History

Truth Initiative is fighting to end one of the toughest, largest and most critical public health battles of our time — and it’s working. We’ve helped bring down teen cigarette use from nearly 23% in 2000 to around 2% today. Explore our history.

Ohio AG Campaign Targeting Illegal E-Cigarettes Marks Important Step to Protect Young People

The newly announced campaign by Ohio Attorney General Dave Yost to combat the flood of illegal e-cigarettes streaming into the state represents an important

Tobacco and baseball have a long, shared history. Is Zyn the latest chapter?

New oral nicotine pouches such as Zyn are gaining ground among athletes – replacing smokeless tobacco products (like chew, and dip) that players have used hi

Truth Initiative Names Initiative as Media Agency of Record

Truth Initiative, a national public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all, has

How to support someone on their quit-vaping journey

If someone you care about is quitting vaping, they will need extra support and encouragement from those around them.

Young people enrolled in Truth Initiative quit vaping program report high levels of e-cigarette addiction

The research suggests that those with higher levels of e-cigarette addiction may be more likely to seek help quitting.

Tobacco in Pop Culture

2023 Monitoring the Future Survey Shows Encouraging Declines in Youth E-Cigarette Use and Increased Risk Perception Among High Schoolers

The findings shared in the 2023 Monitoring the Future Survey (MTF) are encouraging, highlighting notable decreases in e-cigarette use among high school stude

High-nicotine e-cigarettes dominate the market, with sales increasing 15-fold in five years

Sales of e-cigarettes with the highest levels of nicotine (5% or greater nicotine strength) have grown drastically in the past five years

Authorities step up measures to address unauthorized e-cigarette sales

The battle against illegal e-cigarettes has intensified as federal and state authorities take action to protect young people from the thousands of unauthoriz