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Protecting scientific integrity from tobacco industry interference

truth opioid education campaign increases knowledge, lowers stigma

Findings from a campaign evaluation show that the nationally recognized truth campaign can successfully be adapted to spread the word about opioid misuse.

Colliding Crises: Youth Mental Health and Nicotine Use

Two health crises among youth — a mental health crisis and a vaping epidemic — pose increasing threats to a generation of young people.

Truth Initiative and EVERFI Collaborate to Launch Updated Prescription Drug Safety Curriculum for Middle and High School Students Amid Growing Youth Overdose Crisis

This expanded, free digital course aims to equip students with essential knowledge to protect themselves and others from the risks associated with both presc

5 keys to reversing the youth e-cigarette epidemic

Here are some key takeaways about the action needed to end the youth e-cigarette epidemic.

Here’s another reason to remove smoking from video games

With smoking widespread in video games, new Truth Initiative® research is giving creators another reason to remove tobacco from their games.

Q&A: LGBT pride in ending nicotine and tobacco use

Decades of targeting marketing in the LGBT community has contributed to higher prevalence of tobacco use.

Your favorite artist feat. Big Tobacco: top music videos in the hottest genres frequently feature tobacco imagery

Nearly 20% of music videos for top 10 billboard songs from 2018 to 2021 featured tobacco products

Played: Tobacco use widespread in video games played by youth

Smoking is prevalent and often glamorized in video games popular among youth, according to Played: Smoking and Video Games, a review of research from Truth I

Tobacco imagery lights up Oscar-nominated movies, including 80% of Best Picture nominees

Eight of the 10 films nominated for Best Picture at the 2022 Oscars and more than half (61%) of all this year’s Oscar-nominated feature films contain tobacco

And the Oscar goes to…the tobacco industry

Of the 10 films nominated for Best Picture, 80% featured smoking and vaping depictions.

truth® campaign successful in saving lives and preventing youth smoking

Exposure to the award-winning truth campaign prevented more than 300,000 U.S. youth and young adults from becoming smokers during 2015-2016.