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Behind the marketing strategy that costs the tobacco industry $900k an hour

The tobacco industry spent over $8.6 billion on marketing in retail establishments, also called point-of-sale marketing, in 2014.

How to reduce tobacco use in "social smokers"

Since “social smokers” typically do not identify as smokers, they can be difficult to reach to prevent escalation of tobacco use or facilitate quitting.

The Master Settlement Agreement: 4 ways the landmark tobacco settlement changed tobacco control

Twenty-five years ago, 46 states plus D.C.

Young people share how nicotine use affected their stress

Many young people who know the cycle of nicotine withdrawal from vaping firsthand have shared with truth what it’s like.

What would happen if new tobacco products ‘akin to iPhones’ were sold in the U.S.?

The way IQOS is marketed raises concern about the appeal of heat-not-burn tobacco products to youth and young adults.

How digital tools can help tobacco users quit for good

With annual quit success rates at roughly 7%, new digital-based quit tools — everything from online social communities to text message-based programs — are h

3 lessons from the truth® campaign: How effective branding can save lives

Researchers who analyzed the impact of the truth campaign have provided some valuable evidence about the role of branding in influencing health behaviors.

How companies control where you see tobacco products and what policy can do about it

To combat the impact of tobacco marketing in stores, policies can regulate where stores can place tobacco products and ads.

This is Quitting

The first-of-its-kind program to help young people quit vaping, This is Quitting has helped over 750,000 youth and young adults on their journey to quit vaping. Learn more about how it works and the additional resources available for parents of young vapers and for adults who want to quit.

Teens and young adults can join for free by texting DITCHVAPE to 88709

Parents, educators, and other interested parties can download or order printed flyers and palm cards with information about enrolling in the program here.

By texting DITCHVAPE to 88709, you consent to recurring messages from Truth Initiative to help you quit vaping, and agree to the Terms & Conditions and Privacy Policy. Text STOP to opt-out. Text HELP for info. Msg & Data Rates May Apply. 

How to support someone who wants to break up with their vape

Parting ways with vaping can be difficult, and encouragement from friends and family can make a big difference.

Tobacco Nation: The deadly state of smoking disparity in the U.S.

Smoking rates in “Tobacco Nation” are undermining dramatic declines in smoking across America.

How tobacco companies are enlisting music artists like Cardi B to promote tobacco products

A review of the Swisher Sweets Artist Project examines how the cigar brand sponsors music events to promote its products and reach its target audience.