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Lights, Camera, Tobacco?

How rising smoking and vaping imagery in top entertainment influences e-cigarette use and fuels nicotine addiction among young audiences.

How an email from a grieving father inspired a Fortune 500 company to fight opioids

As part of their effort to play a role combatting the opioid crisis, Leidos is contributing to Truth Initiative to fund the research behind The Truth About O

Tobacco imagery featured in more Oscar-nominated movies this year, including 70% of Best Picture nominees

Seven of the 10 films nominated for Best Picture at the 2023 Oscars and nearly two-thirds (64.1%) of all this year’s Oscar-nominated feature films contain to

truth campaign proven to drive down smoking rates across different demographic groups

A new Truth Initiative study found that the truth campaign has been effective and relevant for a broad audience of young people.

Q&A: Helping college campuses go tobacco-free

Tobacco-free policies are proven to prevent young adults from starting tobacco use, help tobacco smokers quit, and reduce secondhand smoke exposure.

Nearly half of young vapers resolve to quit e-cigarettes in 2020

Many 15- to 24-year-olds who vape say quitting e-cigarettes is a 2020 resolution, according to a new survey.

Protecting scientific integrity from tobacco industry interference

truth opioid education campaign increases knowledge, lowers stigma

Findings from a campaign evaluation show that the nationally recognized truth campaign can successfully be adapted to spread the word about opioid misuse.

Colliding Crises: Youth Mental Health and Nicotine Use

Two health crises among youth — a mental health crisis and a vaping epidemic — pose increasing threats to a generation of young people.

Truth Initiative and EVERFI Collaborate to Launch Updated Prescription Drug Safety Curriculum for Middle and High School Students Amid Growing Youth Overdose Crisis

This expanded, free digital course aims to equip students with essential knowledge to protect themselves and others from the risks associated with both presc

5 keys to reversing the youth e-cigarette epidemic

Here are some key takeaways about the action needed to end the youth e-cigarette epidemic.

Here’s another reason to remove smoking from video games

With smoking widespread in video games, new Truth Initiative® research is giving creators another reason to remove tobacco from their games.