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Truth Initiative launches advanced quit-smoking program for employers and health plans

Truth Initiative®, in collaboration with Mayo Clinic, today announced the EX® Program, an innovative quit-smoking program designed for employers, health syst

Quit vaping study

Check to see if you’re eligible to participate in a clinical trial evaluating a new quit vaping program developed by Truth Initiative.

New report finds parents unaware that video games contain smoking images with many targeting teens

Smoking is prevalent and often glamorized in video games played by youth, but a new report, released today by Truth Initiative®, finds that most parents are

Truth Initiative Board Chair Mike Moore announces CEO and President Robin Koval will retire after a decade of transformational leadership

Robin Koval, CEO and President of Truth Initiative, will retire in October 2023 after 10 years of transformational leadership.

Most young users put disposable e-cigarettes in trash, creating huge streams of toxic and hazardous waste, as companies fail to take responsibility

E-cigarette products are evolving so quickly that guidance and information on disposing e-cigarette waste responsibly struggles to keep up.

Flavored tobacco policy resource center

Tobacco’s harmful impact on Hispanic and Latino Americans

Tobacco companies have a history of targeting Hispanic and Latino Americans.

“The Bear” season 3’s best guest star? NRT gum

Main character Carmen “Carmy” Berzatto — played by Jeremy Allen White — was often shown smoking, but the latest season finds him quitting with the help of NR

Stop & Shop halts sales of all tobacco products, encourages people to quit

With its announcement, Stop & Shop joins retailers like CVS and Rite Aid in efforts to promote healthy living and combat tobacco and nicotine addiction.<

Philip Morris International to invest over $800 million to meet growing Zyn market

Philip Morris International, the owner of Zyn manufacturer Swedish Match, will invest over $800 million in new Zyn factories in the U.S.

Quitting vaping in 2024: Top tips and resources

There are many reasons people want to quit vaping, including physical or mental health concerns, financial cost, freedom from addiction, and influence from f

Young people quitting nicotine get help from truth®

Young people quitting nicotine get help from truth