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Cigarette filters mislead consumers, with 1 in 3 smokers falsely believing filters reduce harm
More than a third of current smokers (33.2%) erroneously believed filters make cigarettes less harmful to smoke, a line perpetuated by the tobacco industry,
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truth asks if it is just business or is it exploitation
A new campaign from truth® exposes the tobacco industry’s exploitation of individuals with mental health conditions and members of the military.
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Bold and bright: How tobacco companies market flavored products to appeal to youth
A gap in product regulation allows the tobacco industry to market flavored products in several ways.
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truth® campaign prevents more than 300,000 young people from smoking in one year
An estimated 301,930 youth and young adults did not become smokers over the course of one year because of the truth campaign.
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What does using tobacco and other substances together mean for young people?
Original research conducted by Amy Cohn, Ph.D., from Truth Initiative reveals how alcohol and marijuana use among young adults are associated with many tobac
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How tobacco companies have used women’s history and equality struggles to sell cigarettes
There are many examples of tobacco marketing carrying “torches of freedom” in themes of women’s empowerment and liberation over the years.
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Youth fellows gain support for a tobacco-free Howard University
Truth Initiative youth activism fellows gathered more than 300 signatures from Howard University students at an orientation event to build support for a camp
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CDC highlights need for comprehensive smoke-free policies
New data from the CDC shows that half the country is not protected from the harms of secondhand smoke via comprehensive smoke-free laws.
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Truth Initiative names veteran health policy advocate to lead community and youth engagement
Truth Initiative brought on Amy Taylor to lead its community-level engagement and youth activism programs.
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Kicking off Black History Month with our first #NoMentholMonday
Today marks the beginning of America’s 40th Black History Month.
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Breath of Stress Air is calling a vape what it truly is
Breath of Stress Air expands the latest campaign from truth, It’s Messing with Our Heads, which exposed nicotine’s role as a contributor to the worsening you
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truth debunks myth that vaping nicotine relieves stress
The new Breath of Stress Air effort busts the fantasy that vaping nicotine is a stress reliever and calls the tobacco industry out for promoting e-cigarettes
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