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  1. News Article News Article Research & Resources

    How some local governments are keeping the number of tobacco retailers in check

    Measures to restrict tobacco retailer licensing and density are one way to combat the impact of tobacco point-of-sale marketing.

  2. News Article News Article Research & Resources

    Smoking rates decline steeply in teens in 2021

    Youth smoking dropped to an all-time low in 2021, representing a colossal win for public health initiatives tackling smoking in young people, including those

  3. News Article News Article Research & Resources

    How colleges can help their students quit vaping

    As e-cigarette use among young people continues to escalate, colleges and universities are grappling with how to address vaping on campus.

  4. News Article News Article Research & Resources

    Is that video game a health risk? 3 things parents should know

    Some video games topping this year’s holiday wish lists contain imagery that could be putting the health of young people at risk.

  5. FDA’s reduced nicotine plan could be game-changer in tobacco epidemic

    Today’s announcement on nicotine goes to the heart of the ongoing tobacco epidemic and addresses it at its core.

  6. News Article News Article Research & Resources

    How to quit JUUL

    If you are looking for resources about how to quit JUUL, the massively popular e-cigarette that is driving a youth vaping epidemic, you are not alone.

  7. Research Article Research Article Research & Resources

    High-nicotine e-cigarettes dominate the market, with sales increasing 15-fold in five years

    Sales of e-cigarettes with the highest levels of nicotine (5% or greater nicotine strength) have grown drastically in the past five years

  8. Page

    Our Impact

    Our work has prevented millions of young people from becoming smokers, including 2.5 million between 2015 and 2018 alone. We are committed to preventing youth and young adult nicotine addiction and empowering quitting for all — and we won’t stop until we achieve a future free from lifelong addiction, fostering healthier lives and a more resilient nation. This is how we’re doing.

  9. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in the American Indian/Alaska Native community

    This fact sheet about smoking and American Indians/Alaska Natives outlines patterns of use, industry targeting and health effects.

  10. Research Article Research Article Research & Resources

    One-third of parents had no awareness of JUUL at start of youth e-cigarette epidemic

    35.9% of parents of middle and high school students had no awareness of JUUL as the vaping epidemic was intensifying, according to a new Truth Initiative stu

  11. News Article News Article Research & Resources

    The new tobacco commercials: 92% of young people’s favorite shows contain smoking

    A pervasive rise of smoking in shows combined with the popularity of streaming content points to an emerging threat to a new generation of young Americans.

  12. More than $1 million pledged to help schools fight e-cigarette epidemic

    82 colleges and universities receive grants from CVS Health Foundation, American Cancer Society and Truth Initiative to help deliver a tobacco-free generatio