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How much nicotine is in JUUL?
The amount of nicotine in one JUUL cartridge is roughly equal to the amount of nicotine in a pack of cigarettes, or about 200 puffs, according to the JUUL we
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Quitting e-cigarettes
Truth Initiative has expanded its quit-smoking resources to include the first-of-its kind e-cigarette quit program.
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The JUUL/Altria partnership puts nation's public health at greater risk
The FDA must use its full authority to stop the youth e-cigarette epidemic in the U.S.
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States can help finish the fight against tobacco by boosting funding for tobacco prevention
The states are missing a golden opportunity to save millions of lives and billions of dollars in health care costs because they continue to shortchange prove
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Tobacco use in Minnesota 2021
An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Minnesota.
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Our History
Truth Initiative is fighting to end one of the toughest, largest and most critical public health battles of our time — and it’s working. We’ve helped bring down teen cigarette use from nearly 23% in 2000 to around 2% today. Explore our history.
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Fewer than half of young people aware of connection between vaping and COVID-19 risk
The new campaign from truth is working to change misperceptions about e-cigarette use and the risk of testing positive for COVID-19.
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Smokeless tobacco: Facts, stats, and regulations
To spread the truth about smokeless tobacco, Truth Initiative has summarized the key facts for you to know, use and share.
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Quit vaping program from Truth Initiative also helping 18- to 24-year-olds abstain from cigarette smoking
New study shows This is Quitting, a free and anonymous text message program to help young people quit vaping nicotine was also effective in promoting abstine
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New study: Quit-vaping program This is Quitting also helps prevent young e-cigarette users from smoking
Use of a text message quit vaping program is linked with preventing the use of combustible tobacco products in addition to quitting e-cigarettes.
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Newest truth® opioid misuse campaign underscores need for youth education and prevention
With “Best Day,” the latest installment of The Truth About Opioids campaign from Truth Initiative, truth continues to educate young people about the risks of
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CDC data strengthens concerns over vaping teens turning to cigarettes
New data from the National Youth Tobacco Survey show that declines in cigarette smoking remain stalled and that teens are using two or more tobacco products.
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