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  1. Young Activists Join with truth® to Demand Action on Menthol Cigarettes and Flavored Cigars

    Youth and young adults deliver digital petition during in-person meetings with the White House and Congressional members.

  2. Our Team

    Tina M. Morgan

    Tina Morgan has been with Truth Initiative since 1999.

  3. Fact Sheet Fact Sheet Research & Resources

    Cigars: Facts, stats and regulations

    Truth Initiative summarized the truth about little cigars, cigarillos and cigars.

  4. New research underscores need for FDA take action on misleading packaging

    Nearly 64 percent of Natural American Spirit smokers inaccurately believe the cigarettes are less harmful, compared to 8.3 percent of smokers of other brands

  5. Report Report Research & Resources

    Menthol cigarettes: Attitudes, beliefs and policies

    A Truth Initiative study on menthol cigarettes reveals that confusion and misperceptions about menthol remain, but support for a ban on the flavoring is on t

  6. Our Team
  7. News Article News Article Research & Resources

    One big way to improve the wellbeing of military veterans and caregivers

    Hidden Heroes has partnered with Truth Initiative® to offer caregivers access to the EX® Program, a quit-smoking program developed in collaboration with Mayo

  8. News Article News Article Research & Resources

    Truth Initiative welcomes 2016-17 class of Youth Activism Fellows

    Truth Initiative® kicked off its 2016-17 Youth Activism Fellowship program with 32 youth activists who are helping to create the first tobacco-free generatio

  9. News Article News Article Research & Resources

    A breath of fresh air: The immediate benefits of quitting smoking or vaping nicotine

    Learn about short- and long-term benefits of quitting smoking and vaping

  10. Research Article Research Article Research & Resources

    Young adults living in vulnerable D.C. communities see more flavored tobacco marketing

    Young people living in areas with lower incomes, higher proportions of racial/ethnic minorities, and higher smoking rates had more than seven times higher od

  11. New Research from Truth Initiative® Illustrates Dramatic Increase in Smoking Imagery in Shows Popular with Young People

    A new report by Truth Initiative reveals 92% of the shows most popular with young people aged 15 to 24 years old depict smoking prominently.

  12. In Victory for Public Health, Federal Appeals Court Upholds FDA’s Graphic Cigarette Warnings

    The appellate court decision affirms that the FDA’s graphic cigarette warnings are both scientifically and legally sound.