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Tricia Kenney

Tricia Kenney is an award-winning and creatively driven communications leader, who brings a proven track record of strategic media and public relations exper

NYC This is Quitting Resources

Truth Initiative Joins #StopHateForProfit Campaign

Truth Initiative has announced it will pause all truth Facebook and Instagram advertising for the month of July, standing in solidarity with the #StopHateFor

Young people take back the shelves and demand that pharmacies stop selling tobacco products

Pharmacies are a trusted source of health information and services.

5 ways tobacco is normalized in entertainment and pop culture

As smoking becomes less socially acceptable and tobacco use rates continue to decline, entertainment media and pop culture don’t often reflect that reality,

“The Bear” season 3’s best guest star? NRT gum

Main character Carmen “Carmy” Berzatto — played by Jeremy Allen White — was often shown smoking, but the latest season finds him quitting with the help of NR

Two years after the ban: How CVS continues to take on tobacco

When CVS announced its plans to ban cigarette sales in 2014, the media took note.

Truth Initiative & Mojo Supermarket’s anti-vaping effort scoops the US Grand Effie at the 2023 Effie Awards

Truth Initiative and Mojo Supermarket’s “Depression Stick + Breath of Stress Air,” with contributing agencies Gale, Allegiance Group, and Crux Research, was

New study: truth campaign effective in shifting knowledge and attitudes about vaping

A new study is the first to show that young people who had seen truth® vaping prevention campaigns were more likely to have accurate e-cigarette knowledge.

truth® calls out tobacco industry for profiling disguised as target marketing

Tobacco is not an equal opportunity killer.

Quit vaping program sees high enrollment and engagement, as thousands seek help amid youth e-cigarette use epidemic

More than 27,000 teens and young adults enrolled in a first-of-its-kind quit vaping program within just five weeks after its launch.

As Oscar season kicks off, tobacco imagery still pervades movies

As youth vaping remains at epidemic levels, tobacco imagery in movies can contribute to an overall problem.