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The latest information on JUUL: 8 important things to know

The latest information and facts about JUULing based on the newest research and reports, as well as the company’s own testimony and documents from Congressio

Progress ending youth tobacco use stalled - National Youth Tobacco Survey 2015

Truth Initiative CEO Robin Koval responds to new data in the NYTS 2015.

Alex Parks

Alexandra Parks is responsible for strategic leadership in developing and managing partnerships with an array of stakeholders, including nonprofit organizati

NYC This is Quitting Resources

Jessica Miller Rath

As a behavioral scientist, Dr. Jessica Rath leads the formative research and impact evaluation of the truth® campaign.

In Victory for Public Health, Federal Appeals Court Upholds FDA’s Graphic Cigarette Warnings

The appellate court decision affirms that the FDA’s graphic cigarette warnings are both scientifically and legally sound.

FAQs about This is Quitting

How the tobacco industry is renewing its assault on science

Recognizing that the tobacco industry’s participation in scientific spaces sows confusion and grants the tobacco industry credibility is the first step in pr

Featured partnerships

We partner with states and territories and some of the best brands and organizations on the planet. Here are some of the ways we’ve joined forces.

Why are 72% of smokers from lower-income communities?

Tobacco companies have targeted low-income populations in many ways over many years, creating smoking rate disparities that did not previously exist.

New study reveals teens 16 times more likely to use JUUL than older age groups

A first-of-its-kind study explores the rates and characteristics of JUUL use.

Why is smoking still being glamorized in media and pop culture?

Even as national smoking rates have declined to record lows, there has been a pervasive re-emergence of smoking imagery on screens.