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  1. Research Article Research Article Research & Resources

    Study highlights importance of strong local flavored tobacco policies, as federal regulation falls short

    A new Truth Initiative study analyzing the strength and reach of local policies found that less than 1% of the population is protected by a strong local poli

  2. Research Article Research Article Research & Resources

    How would smokers respond to cigarettes with less nicotine?

    62% of adult smokers said they’d quit if the FDA issued a rule limiting the level of nicotine in cigarettes, according to a new Truth Initiative study.

  3. Research Article Research Article Research & Resources

    New study: Success of local flavored cigar sales restrictions underscores need for national regulations

    Flavored cigar sales restrictions in California, Illinois, Massachusetts, and New York significantly reduced cigar sales, according to new Truth Initiative r

  4. News Article News Article Research & Resources

    What is synthetic nicotine and what does it mean for the youth vaping epidemic?

    Here are important things to know about synthetic nicotine and how companies are using it to try to evade federal oversight aimed to protect youth.

  5. Research Article Research Article Research & Resources

    Greater nicotine flux is associated with greater dependence among pod-based e-cigarette users, new research shows

    Recent Truth Initiative research shows greater nicotine flux, or the rate that an e-cigarette emits nicotine, was associated with higher e-cigarette dependen

  6. Young Black Voices Expose Predatory Tobacco Industry Tactics in New truth® Campaign

    In a calling to eradicate Big Tobacco’s systemic racism, truth, partnered with Black community members to launch its latest campaign Read Between the Lies.

  7. The Trump Administration’s New E-Cigarette Policy Is Sadly Deficient Leaving Menthol and Flavors Like Cotton Candy and Gummy Bear on the Market Placing Politics Ahead of the Protection of America’s Youth

    The administration’s e-cigarette policy favors the very industry that has ensnared a new generation with nicotine and wrongly keeps menthol and other youth-a

  8. Report Report Research & Resources

    Behind the explosive growth of JUUL

    Due in large part to its popularity with friends and the availability of flavors, JUUL use rose exponentially in 2018 among young people.

  9. States still shortchanging prevention programs that save lives and health care dollars

    20 years after reaching a landmark legal settlement, states still spend only a small fraction of their tobacco revenue on prevention and quitting programs.

  10. States can help finish the fight against tobacco by boosting funding for tobacco prevention

    The states are missing a golden opportunity to save millions of lives and billions of dollars in health care costs because they continue to shortchange prove

  11. News Article News Article Research & Resources

    4 tips for quitting tobacco from Millie Martinez, a former menthol smoker

    If you or someone you care about is making a pledge to quit smoking, there are tools and resources to help.

  12. Fact Sheet Fact Sheet Research & Resources

    The link between cannabis and tobacco

    This resource presents information about the current state of legalization and changing state laws regarding cannabis, the evolving product landscape, as wel