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Community and Youth Engagement
Truth Initiative is building a network of activists. We inspire, educate, and mobilize young leaders, coalitions and organizations to act nationally and in their communities to create a future where commercial tobacco use and nicotine addiction are things of the past.
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Data suggest teens who use JUUL are not just experimenting
More than half of U.S. teens who use the e-cigarette JUUL are using it multiple times a month, underscoring concerns about nicotine addiction.
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What can streaming services do about exposing youth to on-screen smoking?
Given the popularity and impact of streaming content among young viewers, do streaming services have a responsibility to address this issue?
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How tobacco imagery in Emmy-nominated animated shows is exposing young people to smoking
Four popular animated shows nominated for the 2024 Emmy Awards – “The Simpsons,” “Family Guy,” “Bob’s Burgers,” and the winner, “Big Mouth” – feature tobacco
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3 key takeaways on the FDA proposed rules to eliminate menthol cigarettes and flavored cigars
Here are three key takeaways from the April 28 announcement.
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Truth Initiative & Mojo Supermarket’s anti-vaping effort scoops the US Grand Effie at the 2023 Effie Awards
Truth Initiative and Mojo Supermarket’s “Depression Stick + Breath of Stress Air,” with contributing agencies Gale, Allegiance Group, and Crux Research, was
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Apply now: ‘Reinvent the reel’ grants will support groups to get smoking off movie screens
Grants from Truth Initiative® and Trinity Health will help youth-serving groups educate young people on the issue of smoking in
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After-school smoke? The problem with tobacco retailers near schools
More than three-quarters of public schools are within a 10-minute walk of at least one outlet selling tobacco.
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Philip Morris International to invest over $800 million to meet growing Zyn market
Philip Morris International, the owner of Zyn manufacturer Swedish Match, will invest over $800 million in new Zyn factories in the U.S.
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Research shows need for FDA action on American Spirit's misleading cigarette packaging
Research shows that aspects of American Spirit cigarette packs lead U.S.
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Truth Initiative names Elizabeth Kenny Chief Marketing and Strategy Officer
Kenny will lead the truth campaign and the brand’s holistic suite of products and services designed to protect and empower youth and young adults to live tob
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As Youth E-Cigarette Use Soars Along with Vaping-related Illnesses, Urgent Action Must be Taken to Protect the Health of America’s Youth
Regulating e-cigarettes and banning all flavored tobacco products are critical to ending the youth epidemic.
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