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Young leaders engage in tobacco prevention as truth Ambassadors
Thirteen young leaders from across the country are committed to inspiring tobacco/vape-free lives with truth as the new class of truth Ambassadors.
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Truth Initiative named to Fast Company’s annual list of the world’s 50 most innovative companies for 2020
This recognition underscores the efficacy of Truth Initiative’s creative and innovative efforts to directly combat the national youth e-cigarette epidemic.
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E-cigarettes drive overall youth tobacco use to highest rate in nearly two decades
New data from the 2019 National Youth Tobacco Survey show that 31.2% of high school students and 12.5% of middle school students are using some type of tobac
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Why ending menthol cigarette sales would benefit disproportionally affected groups
Here are several disproportionally affected populations who will benefit if menthol cigarettes are removed from the market.
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What is JUUL?
JUUL, a new type of e-cigarette, has become so popular among young people that it has amassed nearly half of the e-cigarette market share.
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What are “heat-not-burn” cigarettes?
A different type of tobacco product may land on American shelves soon if the FDA approves IQOS, a “heat-not-burn” tobacco product from Philip Morris.
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How one student led her apartment complex to go tobacco-free
Truth Initiative® youth activism fellow Katelynd Todd was driven to adopt a new tobacco-free policy at her apartment complex after learning about the harms o
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Smoking and vaping in young people’s favorite shows isn’t just rampant, it’s often glamorized too
Shows most popular with young people frequently portray tobacco in a positive light – as glamorous, rebellious, and a status symbol – and even depict youth a
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83 schools pledge to go smoke- or tobacco-free with community college initiative
Truth Initiative has awarded funding to 83 colleges to go smoke- or tobacco-free.
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New survey shows progress on curbing teen vaping, but e-cigarette use remains high as access to flavors, risk of nicotine addiction, and impact on youth mental health concerns grow
The 2021 MTF data show progress in the fight to curb youth nicotine vaping, signaling efforts to provide education to prevent e-cigarette use and quitting re
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Truth Initiative welcomes FDA actions in response to Reagan-Udall report
We are pleased to learn that CTP will develop and implement a five-year strategic plan by December 2023
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Why we need more research on how to help young people quit vaping
Despite a strong demand for quitting vaping programs among young people, there is limited research on how to help young adults 18-24 quit vaping, according t
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