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Research finds tobacco imagery on TV and streaming shows drives youth vaping
Truth Initiative research is the first to show the link between exposure to tobacco content in episodic content on streaming, broadcast and cable platforms a
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First-of-its-Kind Text Message Quit Vaping Program, This is Quitting, Enrolls More Than 200,000 Young E-Cigarette Users To Help Them Quit
Free and anonymous text message quit vaping program for teens and young adults, is helping more than 200,000 young people to quit using e-cigarettes.
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Young people who vape are much more likely to become smokers, new research confirms
Findings from a new Truth Initiative study reveal that young people who had ever used e-cigarettes had seven times higher odds of becoming smokers one year l
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New federal data: flavored e-cigarettes continue to drive youth vaping epidemic, with disposable use up 1,000% among high schoolers
New federal data show youth vaping has declined, but remains at epidemic levels in the absence of comprehensive e-cigarette regulation.
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IQOS in the U.S.
IQOS, a new electronic nicotine delivery device marketing itself as a high-tech, luxury product has entered the U.S. market.
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New reports show encouraging decline in youth vaping, but troubling rise in menthol and flavored disposable e-cigarette use
Two new reports published by the FDA and CDC show that while youth e-cigarette use decreased in a meaningful way, it remains at epidemic levels.
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New truth initiative study finds that pervasive tobacco imagery in popular shows poses new threat, making youth more prone to e-cigarette use
New study finds that youth and young adults with high exposure to tobacco imagery in streaming and TV shows are three times more likely to start vaping compa
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Straight to vape
Study finds that youth and young adults with high exposure to popular streaming and TV shows containing tobacco images are three times more likely to start v
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Fewer than half of young people aware of connection between vaping and COVID-19 risk
The new campaign from truth is working to change misperceptions about e-cigarette use and the risk of testing positive for COVID-19.
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Nearly one-third of all American high school students used e-cigarettes in 2019, new CDC data show
New data from the Centers for Disease Control and Prevention underscore the severity of the youth vaping epidemic.
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What we know and don’t know about Puff Bar right now
As Puff Bar’s popularity grew, so did the many questions and concerns about the product and the company behind it.
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Vaping multiplies risk of COVID-19 in teens and young adults
Young people who had ever used e-cigarettes were five times more likely to be diagnosed with COVID-19 than those who hadn’t vaped.
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