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  1. FDA’s Graphic Cigarette Warnings Show and Tell the Deadly Truth About Smoking – They Must Be Fully Implemented and Vigorously Defended

    By issuing a final rule requiring large, graphic health warnings on cigarette packs and advertising, the FDA has taken a critical step forward in the nation’

  2. News Article News Article Research & Resources

    “The Bear” season 3’s best guest star? NRT gum

    Main character Carmen “Carmy” Berzatto — played by Jeremy Allen White — was often shown smoking, but the latest season finds him quitting with the help of NR

  3. News Article News Article Research & Resources

    How can a Disney star and a compatibility quiz combat tobacco industry profiling?

    A compatibility quiz from truth® and DoSomething.org matches young people based on their income, race and sexual orientation—characteristics used in tobacco

  4. Report Report Research & Resources

    Colliding Crises: Youth Mental Health and Nicotine Use

    Two health crises among youth — a mental health crisis and a vaping epidemic — pose increasing threats to a generation of young people.

  5. Research Article Research Article Research & Resources

    Most young e-cigarette users want to quit, 1 in 3 has tried in the past year

    A majority of young e-cigarette users say they intend to quit, with one-third reporting a past-year quit attempt and 15% aiming to quit in the next month, ac

  6. Research Article Research Article Research & Resources

    Clinical trial: Text message program increases quit rates among young adult e-cigarette users by nearly 40%

    The latest Truth Initiative research demonstrates the effectiveness of This is Quitting in helping young adults between 18 and 24 years old quit vaping.

  7. News Article News Article Research & Resources

    Majority of young vapers worry about COVID-19 risk and want to quit

    Findings from a new Truth Initiative survey reveal that the coronavirus pandemic is motivating many young people who use e-cigarettes to quit vaping.

  8. News Article News Article Research & Resources

    3 elements of successful youth advocacy work

    Developing young leaders is a critical part of sustainable social change. Here’s a breakdown of key objectives for success.

  9. News Article News Article Research & Resources

    Senators urge MPAA to assign R rating to movies with smoking

    The Motion Picture Association of America should act to reduce youth exposure to smoking in movies, including by issuing an R rating to movies that feature t

  10. News Article News Article Research & Resources

    As smoking rates decline, Hollywood isn’t getting the picture

    The majority of the 2018 nominees for Academy Awards® in major categories – 86 percent – feature tobacco imagery on screen

  11. News Article News Article Research & Resources

    Smoking and mental illness: Meet the doctor helping patients quit

    Hear from Dr. Steven Schroeder about why smoking among those with mental illness is a social justice issue that needs attention.

  12. JUUL Settles North Carolina Lawsuit For Role In Igniting National Youth E-Cigarette Epidemic

    Today’s settlement with the state of North Carolina against JUUL is an important step forward in holding the e-cigarette company accountable for igniting the