How can a Disney star and a compatibility quiz combat tobacco industry profiling?
Who you are, where you live and how much money you make influence if you smoke—and if the tobacco industry has its eye on you.
That’s the message that brought together the truth® campaign, DoSomething.org and Coco Jones, the 19-year-old star of Disney’s “Let it Shine”, for a compatibility quiz called “Who Has Their Eye on You?” The emoji quiz “matches” users based on income, race and sexual orientation—the same factors the tobacco industry uses to profile people in low-income, African-American and LGBTQ communities.
Though the youth smoking rate dropped to a record low of 6 percent in 2016, that number does not tell the whole story. “Who Has Their Eye on You?” follows the latest truth campaign, #STOPPROFILING, which exposes how tobacco industry marketing singles out these communities, and shows how tobacco is more than a public health issue—it’s a social justice issue.
“We want to arm everyone with the facts about tobacco industry profiling, urge them to call it out through the #STOPPROFILING campaign and send a loud and clear message to the tobacco industry that it’s just not cool,” said Robin Koval, CEO and president of Truth Initiative®.
Millions of teens are committed to be the generation that ends smoking for good by acting both nationally and locally through social media and on-the-ground community efforts. truth and DoSomething.org build on this momentum and encourage youth to fight back against the tobacco industry and use their voice for good.
For example, the last truth and DoSomething.org campaign, Take Back the Shelves, asked young people to submit drawings of items they thought belonged behind pharmacy checkout counters instead of tobacco products. More than 67,000 youth submitted suggestions—from fruit and flowers to lava lamps and scented candles—and shared over 3,800 social media posts to encourage pharmacies to remove tobacco products from their stores.
In the spirit of quizzes, test your knowledge—and then spread the word—about the disproportionate effects of tobacco with our three-question quiz on tobacco as a social justice issue.
For more information on the disproportionate effect tobacco has on certain populations—including people in low-income communities, racial and ethnic minorities, LGBT individuals and those with mental illness—read more about our #STOPPROFILING campaign.