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4 things parents need to know about JUUL and nicotine addiction

JUUL e-cigarettes are popular among youth because of their sleek appearance and appealing flavor, but many are unaware that JUUL packs a powerful nicotine pu

Significant Drop in Youth E-Cigarette Use Marks Progress, But Nearly 40% of Teens Who Vape Frequently Remain at High Risk for Nicotine Addiction, a Serious Public Health Concern

The 2024 National Youth Tobacco Survey (NYTS) shows significant progress in reducing youth e-cigarette use, with half a million fewer middle and high school

New truth® campaign shows connection between nicotine dependence and "Toxic Therapy"

truth® is teaming up with actor and comedian Chris Parnell in its latest effort, “Toxic Therapy from Your Vape.”

Cigarettes are still a popular on-screen prop – and it’s fueling youth nicotine addiction

Cigarettes remain a popular prop even as peer-reviewed research finds that smoking images influence young people to start using tobacco products.

What is synthetic nicotine and what does it mean for the youth vaping epidemic?

Here are important things to know about synthetic nicotine and how companies are using it to try to evade federal oversight aimed to protect youth.

Curriculums to Address Vaping Nicotine and Cannabis, & Prescription Drug Misuse

Our free digital courses offer modern approaches to guide teachers and educate youth about the dangers associated with vaping (nicotine, cannabis, and co-use) and prescription drug misuse, including counterfeit drugs containing fentanyl.

Through real-world scenarios delivered in truth’s authentic peer-to-peer youth voice, students are empowered to make healthy and informed choices and help others do the same.

What you need to know about new synthetic nicotine products

A new wave of synthetic nicotine products are emerging on the market, raising regulatory questions and health concerns as youth vaping continues at epidemic

Less is more when it comes to the FDA’s game-changing nicotine reduction plan

The agency’s stand on nicotine goes to the heart of the problem and addresses it at its core — dismantling a product that has been engineered to be as addict

How the tobacco industry’s new products could be leading to more nicotine addiction

Public health leaders and researchers joined Truth Initiative to discuss the proliferation of new tobacco products that threaten to reverse years of progress

Youth activists call on decision-makers to declare vaping nicotine a mental health issue

Young activists gathered at the National Mall in Washington, D.C., to call attention to the impact that vaping nicotine is having on youth mental health and

truth Ambassadors combat nicotine use through mental health and self-care efforts

Learn how some of the young leaders made a difference in their community by focusing on the intersection between mental health and nicotine.

“Tobacco-free nicotine” labels for e-cigarettes increase purchase intentions among teen e-cigarette users

A new study finds that labeling e-cigarettes with “tobacco-free nicotine” increases teenage e-cigarette users’ intentions to purchase e-cigarettes