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Incoming FDA Commissioner Dr. Robert Califf must stand up to the tobacco industry and protect youth from nicotine addiction
The FDA now has the strong, science-driven leadership needed to take a stand on the risks of commercial nicotine and dangers of youth vaping.
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Our Impact
Our work has prevented millions of young people from becoming smokers, including 2.5 million between 2015 and 2018 alone. We are committed to preventing youth and young adult nicotine addiction and empowering quitting for all — and we won’t stop until we achieve a future free from lifelong addiction, fostering healthier lives and a more resilient nation. This is how we’re doing.
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JUUL on YouTube
Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.
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Young people urge White House to take action on menthol
Truth Initiative continues to press the Administration to finalize the menthol cigarette and flavored cigar rules.
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Truth Initiative and Kaiser Permanente, in Collaboration with the American Heart Association and Everfi, Named 2021 Halo Award Winners
Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association and EVERFI, have been named the winners of a 2021 Silver Halo Aw
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Monitoring the future reveals good and bad news underscoring need for education and regulation
New data from the 2017 Monitoring the Future study show a drop in teen smoking, but may hide the true vaping rates due to awareness issues about nicotine.
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Menthol: Facts, stats and regulations
Menthol makes cigarettes and other tobacco products easier to smoke — and harder to quit.
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Black D.C. neighborhoods have greater marketing for flavored tobacco products, including cigars
The targeted marketing of flavored tobacco products like flavored cigars presents another way tobacco is a social justice issue.
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E-cigarette users look to social media to circumvent flavored e-cigarette restrictions
New Truth Initiative study underscores the need for comprehensive flavored e-cigarette policies that don’t leave loopholes for certain product types or flavo
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Where are kids getting JUUL?
Truth Initiative surveyed a national sample of more than 1,000 12- to 17-year-olds to find out where they are getting the e-cigarettes.
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