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CDC/FDA show seven of ten youth using tobacco use flavored products

The Centers for Disease Control and Prevention (CDC) and the Food and Drug Administration (FDA) released two studies of youth tobacco use drawn from the 2014

JUUL spends more than double on corporate responsibility advertisements compared to youth prevention efforts

A new study highlights the tobacco industry’s efforts to overhaul its reputation as it recruits a new generation of tobacco users.

2021 class of truth Ambassadors launch community projects

Thirteen young leaders from across the country are creating and committing to local projects that inspire tobacco/vape-free communities as the newest class o

This is Quitting

The first-of-its-kind program to help young people quit vaping, This is Quitting has helped over 750,000 youth and young adults on their journey to quit vaping. Learn more about how it works and the additional resources available for parents of young vapers and for adults who want to quit.

Teens and young adults can join for free by texting DITCHVAPE to 88709

Parents, educators, and other interested parties can download or order printed flyers and palm cards with information about enrolling in the program here.

Thrive: A Youth Mental-Health Summit

How would smokers respond to cigarettes with less nicotine?

62% of adult smokers said they’d quit if the FDA issued a rule limiting the level of nicotine in cigarettes, according to a new Truth Initiative study.

New study: Success of local flavored cigar sales restrictions underscores need for national regulations

Flavored cigar sales restrictions in California, Illinois, Massachusetts, and New York significantly reduced cigar sales, according to new Truth Initiative r

Why the rise in youth e-cigarette use may be worse than we think

Accurately measuring rates of youth vaping is challenging because of the varieties of products and their rapid growth in recent years.

3 takeaways from the National Cancer Institute report on tobacco-related health disparities

A new National Cancer Institute report highlights how tobacco use is highly concentrated among certain population groups.

CDC/FDA show seven of ten youth using tobacco use flavored products

The Centers for Disease Control and Prevention (CDC) and the Food and Drug Administration (FDA) released two studies of youth tobacco use drawn from the 2014

Truth Initiative announces results from first study to show relationship between anti-vaping campaign awareness and reduced e-cigarette use among young people

A new study found that higher awareness of the “It’s Messing with Our Heads” public education effort from truth led to significantly lower e-cigarette use am

What is synthetic nicotine and what does it mean for the youth vaping epidemic?

Here are important things to know about synthetic nicotine and how companies are using it to try to evade federal oversight aimed to protect youth.