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2021 Financial Statements
We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol
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Vine stars debunk social smoking myths with truth
Vine stars have an important message: no matter how much or how little you smoke, Big Tobacco gets paid every time you light up, so don’t get played!
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Helping youth activists spread the truth about tobacco
truth® is now taking applications for the second annual National Summit on Youth Activism, scheduled for July 12-16 in Orlando, Florida.
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Our Team
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Yashi Srivastava
Yashi Srivastava is a Junior at Rutgers University – New Brunswick majoring in Information Technology & Informatics and minoring in Digital Communication
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Vape shops respond to tightening e-cigarette regulations with more online marketing and expansion to CBD products
Vape shops are expanding their product lines to include CBD products and building up their online marketing in response to tightening restrictions on e-cigar
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Tobacco use in Delaware 2021
An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Delaware.
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Tobacco use in Connecticut 2021
An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Connecticut.
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Increasing funding for state tobacco prevention key to reducing high school vaping
Increasing state tobacco control spending could significantly decrease high school student vaping and frequency of vaping among high school e-cigarette users
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Cigarette sales continued declining in 2021
Cigarette sales trends are in line with the decades-long decline in cigarette use among youth and adults in the U.S.
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Truth Initiative Launches Animated truth® Campaign: "Toxic Therapy from Your Vape" featuring Actor Chris Parnell to Address Alarming Connection between Vaping Nicotine and Youth Mental Health
The campaign features Chris Parnell in an animated role as a vape-turned-faux therapist, shedding light on the misconception that vaping nicotine helps allev
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Big Tobacco forced to tell the truth with TV and print ads
Tobacco companies are being forced to run court-ordered TV and newspaper ads about how they manipulated cigarettes and lied to the American people.
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How the tobacco industry is renewing its assault on science
Recognizing that the tobacco industry’s participation in scientific spaces sows confusion and grants the tobacco industry credibility is the first step in pr
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