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  1. Swift action needed to address youth e-cigarette ‘epidemic’

    The FDA's plan to tackle the youth e-cigarette "epidemic" is a significant and much needed step, but they must take action quick to protect yo

  2. 2022 Monitoring the Future Survey shows youth e-cigarette use up among 10th and 12th graders and daily use doubles for 8th graders as industry continues to thwart regulation

    The 2022 MTF Survey released today confirms that youth vaping remains a serious public health threat with noteworthy upticks among 10th and 12th graders

  3. News Article News Article Research & Resources

    What do half of America’s best beaches have in common?

    Half of the seaside destinations on an annual list of America’s top beaches are completely smoke-free.

  4. Research Article Research Article Research & Resources

    Concerns about health and mental health increasingly drive young people to quit vaping

    Young people enrolled in a quit vaping program from Truth Initiative cited health (56.1%) and social influence (15.8%) as their top reasons for quitting vapi

  5. News Article News Article Research & Resources

    Youth smoking rate falls to 6 percent

    The youth smoking rate is now a record low 6 percent after dropping a full percentage point in just one year.

  6. Report Report Research & Resources

    Measuring support for tobacco control policies in states with deadly smoking disparities

    How do residents who live in a collection of states with smoking rivaling the most cigarette-dependent countries on earth feel about laws to curb tobacco use

  7. Research Article Research Article Research & Resources

    “E-cig” or “vape”? Why semantics matter

    If someone is puffing on an electronic device, is that product called an e-cig; vape; hookah pen?

  8. Our Team
  9. News Article News Article Research & Resources

    Why local governments should take action on menthol cigarette sales

    The evidence supporting a ban on menthol cigarettes is clear.

  10. News Article News Article Research & Resources

    Smoking rates decline steeply in teens in 2021

    Youth smoking dropped to an all-time low in 2021, representing a colossal win for public health initiatives tackling smoking in young people, including those

  11. Report Report Research & Resources

    Menthol cigarettes: Attitudes, beliefs and policies

    A Truth Initiative study on menthol cigarettes reveals that confusion and misperceptions about menthol remain, but support for a ban on the flavoring is on t

  12. 2023 Monitoring the Future Survey Shows Encouraging Declines in Youth E-Cigarette Use and Increased Risk Perception Among High Schoolers

    The findings shared in the 2023 Monitoring the Future Survey (MTF) are encouraging, highlighting notable decreases in e-cigarette use among high school stude