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  1. News Article News Article Research & Resources

    Customizing a mobile program to help rural Alaska native youth quit tobacco

    Truth Initiative is partnering with the Yukon-Kuskokwim Health Corporation to create a customized version of This Is Quitting, a mobile quit program for teen

  2. New survey shows smoking among teens at historic lows and dramatic declines in vaping

    The National Youth Tobacco Survey results show that we are well on our way to finishing smoking for good.

  3. News Article News Article Research & Resources

    A lot of youth think they aren’t vaping nicotine, but is that true?

    Even though nearly all e-cigarettes sold in regular retail stores contain nicotine, the majority of youth e-cigarette users think they vape only flavoring.

  4. News Article News Article Research & Resources

    Three tips for quitting smoking from an expert

    If you are quitting smoking, here are three pieces of advice from some of Dr. J. Taylor Hays, M.D. most popular blog posts.

  5. News Article News Article Research & Resources

    States to spend less than 2 percent of tobacco revenue on cessation and prevention

    States will bring in $26.6 billion in payouts from the 1998 tobacco settlement and tobacco taxes, but will spend less than 2 percent of it on programs to cur

  6. News Article News Article Research & Resources

    Who sells cigarettes? The tobacco-free status of major retailers

    See which of these five major retailers like Target, CVS, and Walmart still sell cigarettes and which have tobacco-free shelves.

  7. News Article News Article Research & Resources

    Truth Initiative CEO calls for FDA to ban menthol

    Truth Initiative® CEO and President Robin Koval called on the U.S.

  8. News Article News Article Research & Resources

    National public health org brings on women’s health and wellbeing leader

    Truth Initiative has brought on a veteran of the reproductive health, education and advocacy arena, Amy Taylor, to lead its community-level engagement and yo

  9. News Article News Article Research & Resources

    Survey results show how Gen Z’s love of pets can help end smoking

    Pet owners place a great deal of value on the health and well-being of their pets, according to new survey results that shed light on the opportunity to insp

  10. News Article News Article Research & Resources

    New ad lets the dogs out in push to end tobacco use

    A new truth ad urges all pet owners to “treat our best friends like real best friends,” and builds on the message behind the #CATmageddon ad that premiered

  11. News Article News Article Research & Resources
  12. News Article News Article Research & Resources

    truth and Vans team up to spread life-saving messages

    truth® is a lifestyle brand. From the beginning, truth has been connected to music, gaming, sports, art and fashion.