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How can a Disney star and a compatibility quiz combat tobacco industry profiling?
A compatibility quiz from truth® and DoSomething.org matches young people based on their income, race and sexual orientation—characteristics used in tobacco
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JUUL keeps saying its popularity with young people is an accident
JUUL says their popularity with youth was an unintended consequence of their efforts to help adult smokers quit.
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E-cigarette industry spends millions on discounts and sampling, practices that help recruit young users
Price incentives like discounts, coupons, and sampling can undercut the impact of excise taxes and other proven effective tobacco control measures
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Concerns about health and mental health increasingly drive young people to quit vaping
Young people enrolled in a quit vaping program from Truth Initiative cited health (56.1%) and social influence (15.8%) as their top reasons for quitting vapi
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New Report Shows Youth E-Cigarette Use Remains at Epidemic Levels and Harm Perceptions of Vaping Significantly Rise Among Teens
Monitoring the Future shows that nicotine vaping among youth remained high in 2020 with 22% of 10th and 12th graders using e-cigarettes in the last 30 days.<
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These 10 youth-serving groups want to get smoking off movie screens
Ten youth-serving groups received grants from Truth Initiative® and Trinity Health to get rid of smoking in movies, one of the few places where it continues
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Apply now: ‘Reinvent the reel’ grants will support groups to get smoking off movie screens
Grants from Truth Initiative® and Trinity Health will help youth-serving groups educate young people on the issue of smoking in
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Five ways to combat smoking in video games
We know that exposure to smoking imagery is linked with young people starting to smoke and that many video games glamorize smoking.
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Washington task force includes tobacco prevention and control in cancer moonshot recommendation
By including tobacco control and primary prevention in the Washington task force recommendations for the National Cancer Moonshot Initiative, tremendous stri
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Two Gold CLIOs for Truth Initiative’s public education campaign: truth®
Just as it launched a new corporate brand identity and new a website for speaking, seeking and spreading the truth about tobacco, Truth Initiative was awarde
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Our Team
![Samuel Rose's Headshot]()
Samuel Rose
Samuel “Sam” Rose, a rising junior at Spartanburg Community College in South Carolina, brings his personal journey as a former e-cigarette user to his role a
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Dangerous loopholes: Young e-cigarette users report swapping products as vaping policies change
Following the removal of certain flavors of JUUL young users switched to other brands still offering sweet and fruity flavors.
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