Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Truth Initiative is America's largest nonprofit public health organization committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We provide the facts about smoking, vaping, nicotine, and the tobacco industry. We engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction, and join forces with collaborators committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Enlist in our movement, explore youth activism programs, share quitting resources, and learn about more ways you can get involved.

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Samuel Rose

Youth Board Liaison

Spartanburg Community College – South Carolina

Spartanburg, SC

Bio

Samuel “Sam” Rose, a rising junior at Spartanburg Community College in South Carolina, brings his personal journey as a former e-cigarette user to his role as a Youth Board Member. As a former truth Ambassador, he shared his story with over 300 high school students and media outlets like NPR, shedding light on the significance of resources such as "This is Quitting." Sam's commitment is making a tangible impact within his community and beyond.

Samuel has served on the board of directors since 2024.

Truth Initiative
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