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Fast Company recognitions underline why youth tobacco prevention is more important than ever

Fast Company recognitions underscore that making tobacco use a thing of the past is an urgent issue for 2020. Here are 11 reasons why.

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Enlist in our movement, explore our youth activism programs, share quitting resources, or donate — there are many ways you can take action now. Learn more about how you can be part of preventing youth and young adult nicotine addiction and empowering quitting for all.

One year later, Truth Initiative calls on FDA to finalize rules on menthol cigarettes and flavored cigars to protect youth, advance health equity and save lives

The FDA must move forward with this critical action to remove menthol cigarettes and flavored cigars from the market without further delay, and despite aggre

Nearly half of young vapers resolve to quit e-cigarettes in 2020

Many 15- to 24-year-olds who vape say quitting e-cigarettes is a 2020 resolution, according to a new survey.

Youth are interested in vaping prevention and quit resources – educators can help

Health and education experts joined Truth Initiative CEO and President Robin Koval to discuss how schools should educate students about the health risks of n

Protecting scientific integrity from tobacco industry interference

Tobacco imagery rising in top entertainment, including among 2024 Oscar Best Picture nominees

Of the 10 films nominated for the Oscars top prize, all except “Barbie” feature smoking, according to Truth Initiative’s sixth annual analysis of tobacco ima

New Truth Initiative Study Finds That E-Cigarette Use Increases Odds of Youth Using Cigars, Little Cigars or Cigarillos (CLCCS)

According to a new study, young people 15-21 who use e-cigarettes or ever used JUUL have over 3x higher odds of initiating use of cigars, little cigars or ci

the 5 ways tobacco companies lied about the dangers of smoking cigarettes

Tobacco companies are back on our TV screens — not to promote cigarettes, but to correct the lies they told for decades about the dangers of smoking them.

Nine young leaders are mobilizing their peers as the new class of truth Ambassadors

As one of the youth leadership programs at Truth Initiative, truth Ambassadors are young people who are passionate about tobacco control advocacy.

Truth Initiative’s Quit Vaping Program Effective in Helping 18- to 24-Year-Olds

The randomized clinical trial found that This is Quitting increased quit rates among young adults aged 18-24 by nearly 40%

EX Program: how employers and health plans can save money and help people quit smoking

Designed for employers, health systems and health plans to offer to employees and members, the EX® Program provides specialized treatment to help reduce the