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  1. EX Program by Truth Initiative® and McLeod Health join forces to help employees, patients live tobacco free

    The EX Program will be available to the nearly 8,900 employees working for the McLeod Health system of hospitals and physician practices in northeastern Sout

  2. News Article News Article Research & Resources

    A lot of youth think they aren’t vaping nicotine, but is that true?

    Even though nearly all e-cigarettes sold in regular retail stores contain nicotine, the majority of youth e-cigarette users think they vape only flavoring.

  3. Truth Initiative and Kaiser Permanente Join Forces with EVERFI from Blackbaud to Teach Students About the Dangers of Vaping Cannabis

    Vaping: Know the truth and the new cannabis lessons are currently available to schools nationwide at no cost.

  4. Next chapter begins as tobacco control leader becomes Truth Initiative

    The American Legacy Foundation has delivered creative and effective public education messages to youth and young adults through its truth®campaign for 15 yea

  5. Research Article Research Article Research & Resources

    truth opioid education campaign increases knowledge, lowers stigma

    Findings from a campaign evaluation show that the nationally recognized truth campaign can successfully be adapted to spread the word about opioid misuse.

  6. News Article News Article Research & Resources

    The latest information on JUUL: 8 important things to know

    The latest information and facts about JUULing based on the newest research and reports, as well as the company’s own testimony and documents from Congressio

  7. News Article News Article Research & Resources

    Young adult smoking rate drops to 10%

    In 2017, just 10.4 percent of young Americans aged 18-24 smoked cigarettes, a 21 percent decline since 2016.

  8. 2022 survey shows youth e-cigarette epidemic remains a serious public health threat

    Over 2.5 million teens use e-cigarettes with nearly half (46%) of high schoolers who vape doing so on a frequent basis putting a new generation at risk for a

  9. Report Report Research & Resources

    Eliminating smoking disparities in Tobacco Nation

    More aggressive tobacco control spending paired with higher taxes targeted to areas with the highest smoking rates can effectively erase disparities in tobac

  10. Research Article Research Article Research & Resources

    Youth vaping declines during pandemic as young people report less retail and social access to products

    Vaping among young people dropped amid the COVID-19 pandemic as young people reported less retail and social access to e-cigarettes, according to new Truth I

  11. Corporate and non-profit leaders: Don’t give the tobacco industry a platform for its dangerous spin

    There is simply no place for an industry that continues to cause millions of deaths annually to be taken as a serious collaborator towards solving the very e

  12. News Article News Article Research & Resources

    Why tobacco is a racial justice issue

    Truth Initiative has long recognized that racism is a public health issue and found that there are major reasons why racial disparities in tobacco use persis