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Truth Initiative & Mojo Supermarket’s anti-vaping effort scoops the US Grand Effie at the 2023 Effie Awards
Truth Initiative and Mojo Supermarket’s “Depression Stick + Breath of Stress Air,” with contributing agencies Gale, Allegiance Group, and Crux Research, was
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5 ways tobacco is normalized in entertainment and pop culture
As smoking becomes less socially acceptable and tobacco use rates continue to decline, entertainment media and pop culture don’t often reflect that reality,
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truth campaign focused on mental health significantly lowered e-cigarette use among young people
A truth campaign focused on the connection between vaping nicotine and mental health significantly reduced e-cigarette use
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Two years after the ban: How CVS continues to take on tobacco
When CVS announced its plans to ban cigarette sales in 2014, the media took note.
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New study: truth campaign effective in shifting knowledge and attitudes about vaping
A new study is the first to show that young people who had seen truth® vaping prevention campaigns were more likely to have accurate e-cigarette knowledge.
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COVID-19: the connection to smoking and vaping, and resources for quitting
Those who smoke or vape e-cigarettes may be especially concerned about COVID-19 because it attacks the lungs and could be a particularly serious threat to to
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truth® calls out tobacco industry for profiling disguised as target marketing
Tobacco is not an equal opportunity killer.
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Quit vaping program sees high enrollment and engagement, as thousands seek help amid youth e-cigarette use epidemic
More than 27,000 teens and young adults enrolled in a first-of-its-kind quit vaping program within just five weeks after its launch.
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Tobacco use in New York 2019
An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New York.
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Senators urge MPAA to assign R rating to movies with smoking
The Motion Picture Association of America should act to reduce youth exposure to smoking in movies, including by issuing an R rating to movies that feature t
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Cigars: Facts, stats and regulations
Truth Initiative summarized the truth about little cigars, cigarillos and cigars.
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Youth-rated films nominated for Oscars feature more tobacco imagery than previous years
Almost 80 percent of films that competed for a 2019 Oscar award featured tobacco imagery.
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