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Study highlights rapid transitions in hookah use and risk factors for experimentation

This study examined correlates of hookah use and predictors of hookah trial at a six-month follow-up in a nationally representative, prospective sample of U.

CDC/FDA show seven of ten youth using tobacco use flavored products

The Centers for Disease Control and Prevention (CDC) and the Food and Drug Administration (FDA) released two studies of youth tobacco use drawn from the 2014

San Francisco voters uphold a law banning the sale of flavored tobacco

Voters took a stand against Big Tobacco, approving Proposition E, which prohibits local tobacco retailers from selling flavored tobacco products, including m

Mental Health and Nicotine Resources

Apply now: Help #finishit at national summit on youth activism and tobacco

The National Summit on Youth Activism is a tobacco-control training program for youth and young adults from around the country.

Where are people still breathing the most secondhand smoke?

To find out who faces the most exposure and where, a Truth Initiative® researcher joined collaborators to measure secondhand smoke exposure

Industry influencer: how tobacco content is infiltrating social media

Tobacco content, including branded promotional content and misinformation about tobacco and nicotine, is commonplace on social media.

JUUL fails to remove all of youth’s favorite flavors from stores

While the maker of JUUL is halting in-store sales of some sweet and fruity flavors, they will continue selling one of the flavors that is most popular with y

Youth have easy access to e-cigarettes online through lax age verification and concealed deliveries

TikTok accounts promoting “discreet shipping” services that conceal e-cigarettes in cosmetics, candy, and beauty products attempt to circumvent age restricti

Can oral nicotine pouches like Zyn help people quit vaping nicotine?

As oral nicotine pouches from brands such as Zyn, On!, and Velo have gained popularity, they have raised concerns about their high nicotine content, youth-ap

Truth Initiative and Wellable partner to deliver comprehensive smoking cessation resources

A new partnership brings smoking cessions tools from the EX Program from Truth Initiative to the Wellable network of employee wellness

Truth Initiative® joins Virgin Pulse partner program to help millions quit tobacco

The EX Program joins a network of clinically proven digital health and wellness tools as part of Virgin Pulse’s Partner Network.