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Pervasive tobacco imagery on screen endangers youth and demands action
Truth Initiative is calling for a comprehensive set of policies to curb tobacco depictions on screens.
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Nearly 1 in 5 adults used tobacco regularly in 2020
The prevalence of cigarette use – by far the most popular tobacco product among adults – emphasizes the need for the federal government to follow through on
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New study: Training educators on school e-cigarette policies critical for youth vaping prevention
Newly published research highlights the importance of instituting school e-cigarette policies and trainings to help curb the crisis.
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What is synthetic nicotine and what does it mean for the youth vaping epidemic?
Here are important things to know about synthetic nicotine and how companies are using it to try to evade federal oversight aimed to protect youth.
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Truth Initiative named top non-profit in Fast Company’s annual list of Most Innovative Companies for 2022
Truth Initiative has once again been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2022.
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Breath of Stress Air is calling a vape what it truly is
Breath of Stress Air expands the latest campaign from truth, It’s Messing with Our Heads, which exposed nicotine’s role as a contributor to the worsening you
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truth debunks myth that vaping nicotine relieves stress
The new Breath of Stress Air effort busts the fantasy that vaping nicotine is a stress reliever and calls the tobacco industry out for promoting e-cigarettes
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Nicotine use and stress
Vaping nicotine can increase anxiety symptoms and stress levels.
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How the tobacco industry is renewing its assault on science
Recognizing that the tobacco industry’s participation in scientific spaces sows confusion and grants the tobacco industry credibility is the first step in pr
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truth Ambassadors combat nicotine use through mental health and self-care efforts
Learn how some of the young leaders made a difference in their community by focusing on the intersection between mental health and nicotine.
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Higher nicotine levels in fruit-, menthol-, and mint-flavored e-cigarettes is tied to greater nicotine dependence
Those who used the highest nicotine concentrations (5% or more) were nearly twice as likely to vape within half an hour of waking up.
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How a workplace vaping policy can help employees quit tobacco
If your workplace doesn’t yet have a tobacco-free policy that includes vaping, updating it to support employees who are trying to quit all forms of tobacco u
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