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Tobacco use in New York 2018
An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New York.
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ONDCP, Truth Initiative and the Ad Council join forces on national effort to fight opioid misuse
The White House Office of National Drug Control Policy (ONDCP), Truth Initiative and the Ad Council unveiled The Truth About Opioids, a comprehensive public
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Q&A: How to train emerging activists to support a social movement
Enlisting youth and young adults is an important part of igniting and sustaining social movements. But how can you help emerging activists be effective?
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Seeing through Big Tobacco’s Spin
Tobacco industry efforts to overhaul its reputation as it recruits a new generation of tobacco users are failing, according to new Truth Initiative research.
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As smoking rates decline, Hollywood isn’t getting the picture
The majority of the 2018 nominees for Academy Awards® in major categories – 86 percent – feature tobacco imagery on screen
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2020 class of truth Ambassadors launch community projects
Eleven young leaders from across the country are designing and executing local projects to inspire tobacco-free communities as the newest class of truth Amba
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Quitting Tobacco: Facts and Stats
Most smokers – nearly 70% – say they want to quit, and many make quit attempts each year.
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Young ex-vapers share their experience and advice on quitting vaping
Here are some of their best tips and advice, including about how to cope with cravings and take the first steps to successfully quit for good.
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Young People Celebrate What Quitting Vaping Means to Them in New truth® #ThisIsQuitting TikTok Challenge
As momentum around quitting e-cigarettes mounts, truth is inspiring young vapers to get creative with a TikTok challenge and an innovative resource to quit.<
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How effective are tobacco control policies?
Tobacco taxes have the greatest potential to slash smoking rates, according to a review of studies that use simulation models to assess the existing and futu
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4 marketing tactics e-cigarette companies use to target youth
From offering candy-flavored tobacco products to college scholarships, manufacturers and sellers of e-cigarettes aggressively target young people.
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Truth Initiative Joins #StopHateForProfit Campaign
Truth Initiative has announced it will pause all truth Facebook and Instagram advertising for the month of July, standing in solidarity with the #StopHateFor
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