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  1. News Article News Article Research & Resources

    Authorities step up measures to address unauthorized e-cigarette sales

    The battle against illegal e-cigarettes has intensified as federal and state authorities take action to protect young people from the thousands of unauthoriz

  2. 11 Leading Organizations Urge U.S. Supreme Court to Uphold FDA’s Marketing Denial Orders for Flavored E-Cigarettes

    Eleven leading medical, public health and community organizations have filed an amicus brief with the U.S.

  3. White House Delay in Issuing Final Menthol and Flavored Cigar Rules Represents Huge Loss for Public Health, Social Justice

    Lack of action squanders the ability to save lives, protect youth and stand up for social justice by reducing health disparities.

  4. Report Report Research & Resources

    Local restrictions on flavored tobacco and e-cigarette products

    This resource presents a quarterly breakdown on the current state of U.S. jurisdictions with policies on flavored tobacco and e-cigarette products.

  5. Truth Initiative and Surgeon General Take the Stage at The Atlantic Festival to Discuss Vaping as a Youth Mental Health Issue

    Truth Initiative took to The Atlantic Festival stage during a session called Thrive: A Youth Mental-Health Summit to draw awareness to the connection between

  6. News Article News Article Research & Resources

    How celebrity-branded and tech-forward e-cigarettes may be contributing to youth nicotine use

    In the growing e-cigarette marketplace, celebrity brands and tech-forward designs may be contributing to youth uptake of these cheap, flavored, and highly ad

  7. Research Article Research Article Research & Resources

    Text message program from Truth Initiative helps teens quit e-cigarettes

    Teens enrolled in Truth Initiative’s text message-based quit-vaping program were 35% more likely to quit vaping nicotine within seven months compared to thos

  8. Research Article Research Article Research & Resources

    E-cigarette users look to social media to circumvent flavored e-cigarette restrictions

    New Truth Initiative study underscores the need for comprehensive flavored e-cigarette policies that don’t leave loopholes for certain product types or flavo

  9. Report Report Research & Resources

    Action needed on e-cigarettes

    Endorsing the important public health strategy of harm minimization, Truth Initiative supports a number of policies with regard to e-cigarettes.

  10. Research Article Research Article Research & Resources

    “Tobacco-free nicotine” labels for e-cigarettes increase purchase intentions among teen e-cigarette users

    A new study finds that labeling e-cigarettes with “tobacco-free nicotine” increases teenage e-cigarette users’ intentions to purchase e-cigarettes

  11. Research Article Research Article Research & Resources

    Menthol e-cigarette ads rose after FDA guidance restricted some, but not all flavored e-cigarettes

    The proportion of menthol-flavored e-cigarette ads sent by email more than doubled from 22.5% to 52.2% after FDA guidance restricted some, but not all flavor

  12. Ohio AG Campaign Targeting Illegal E-Cigarettes Marks Important Step to Protect Young People

    The newly announced campaign by Ohio Attorney General Dave Yost to combat the flood of illegal e-cigarettes streaming into the state represents an important