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Most young e-cigarette users say they want to quit vaping in 2021

According to new Truth Initiative data, 60% of 15- to 24-year-old current e-cigarette users surveyed want to quit vaping within the year.

Study explores characteristics of tobacco and e-cigarette online advertisements

A study examining tobacco and e-cigarette online advertisements finds that the ads primarily focus on promoting e-cigarettes, snus, and cigars.

What is Zyn and what are oral nicotine pouches?

As youth e-cigarette use remains a public health concern a different type of flavored nicotine product is gaining popularity: oral nicotine pouches.

Tobacco industry interference

San Francisco voters uphold a law banning the sale of flavored tobacco

Voters took a stand against Big Tobacco, approving Proposition E, which prohibits local tobacco retailers from selling flavored tobacco products, including m

Truth Initiative calls on FDA to enforce graphic warning labels requirement

Truth Initiative joined public health groups to file a lawsuit to compel the FDA to enforce a requirement that graphic health warnings appear on cigarette pa

Students from North Carolina and Indiana earn 2016 Alma Adams Scholarships

Truth Initiative® is pleased to announce the winners of the 2016 Alma S. Adams Scholarship for Outreach and Health Communications to Reduce Tobacco Use

Tobacco’s starring role

Tobacco imagery maintained its recurring and often starring role in popular on-screen entertainment in 2021

A breath of fresh air: The immediate benefits of quitting smoking or vaping nicotine

Learn about short- and long-term benefits of quitting smoking and vaping

How the Tobacco-Free College Program has helped campuses protect 1 million people

More than 100 colleges and universities now have smoke- or tobacco-free policies through the Truth Initiative® Tobacco-Free College Program, protecting more

3 elements of successful youth advocacy work

Developing young leaders is a critical part of sustainable social change. Here’s a breakdown of key objectives for success.

Nearly 1 in 5 youth say they have seen JUUL used in school

Almost one-fifth of middle and high school students have seen the popular new e-cigarette JUUL used in school, according to a Truth Initiative® survey.