The page you're looking for doesn't exist.

truth campaign to focus on smoker’s wage gap

The truth® campaign is shining a spotlight on the fact that smokers earn 20 percent less than nonsmokers with #SQUADLESS

The economics of tobacco: What if a pack of cigarettes cost $10?

Pack-a-day smokers spend an average of $2,193 a year on cigarettes. What would happen if the cost of a pack increased?

‘JUUL is getting richer, while we’re getting sicker’: Thousands of young Americans protest JUUL and call for regulation

A protest outside JUUL’s D.C.

Greater nicotine flux is associated with greater dependence among pod-based e-cigarette users, new research shows

Recent Truth Initiative research shows greater nicotine flux, or the rate that an e-cigarette emits nicotine, was associated with higher e-cigarette dependen

How Twitter can help de-normalize menthol cigarettes

Researchers turned to the social network to learn more about how menthol is perceived—information that could help guide public education efforts.

Youth smoking and vaping prevention

We use provocative, creative, and innovative approaches to influence culture, inspire youth and young adults, and initiate action. All grounded in research. All to prevent youth and young adult nicotine addiction and empower quitting for all.

Few adults start using JUUL to quit smoking, new study finds

Of the 15% of adult smokers who have tried JUUL, only about one-third used the product to quit smoking.

Nearly 90% of Instagram posts by tobacco companies violate either federal regulations or guidance on youth marketing

The vast majority of Instagram posts by tobacco brand-owned accounts did not follow U.S.

Clear the Air Tennessee

An end to commercial tobacco use? Public health experts weigh in

The “endgame” strategy to move toward the end of commercial tobacco and nicotine use, except medications approved by the FDA, is gaining momentum

What We Do

Truth Initiative conducts groundbreaking research and policy studies, giving people the facts they need to know about smoking, vaping, nicotine, and the commercial tobacco industry. We engage individuals and groups to make change in their communities, innovate new ways to end tobacco use, and join forces with collaborators committed to preventing youth and young adult nicotine addition and empowering quitting for all. In short: we seek, speak, and spread the truth about smoking, vaping and nicotine.

Slim and stylish: How tobacco companies hooked women by “feminizing” cigarettes

In the 1920s, Lucky Strike unveiled a new advertising campaign that was credited with increasing the brand’s cigarettes sales more than 300 percent in the fi