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  1. Report Report Research & Resources

    Tobacco Nation: The deadly state of smoking disparity in the U.S.

    Smoking rates in “Tobacco Nation” are undermining dramatic declines in smoking across America.

  2. Report Report Research & Resources

    Tobacco Nation: A Call to Eliminate Geographic Smoking Disparities in the U.S.

    Smoking prevalence is nearly 50% higher in a group of Midwestern and Southern states compared to the rest of the country.

  3. Page

    Our History

    Truth Initiative is fighting to end one of the toughest, largest and most critical public health battles of our time — and it’s working. We’ve helped bring down teen cigarette use from 23% in 2000 to less than 3% today. Explore our history.

  4. Report Report Research & Resources

    Vaping in the Workplace

    Regulations on vaping in the workplace are piecemeal at best, with less than half of states explicitly banning e-cigarette use in workplaces.

  5. Report Report Research & Resources

    Tobacco Nation: An ongoing crisis

    Examining the health and policy disparities of U.S. states with the highest smoking rates.

  6. Report Report Research & Resources

    While you were streaming

    New research from Truth Initiative reveals that 79 percent of the shows most popular with young people depict smoking prominently.

  7. Report Report Research & Resources

    Nicotine on demand

    Tobacco remains rampant in the year’s most popular shows, movies, and music videos, fueling the ongoing youth e-cigarette epidemic.

  8. Report Report Research & Resources

    Smoking in Films: 2021

    The film industry is making marginal progress over the decades towards eliminating the number of films released containing tobacco.

  9. New truth initiative study finds that pervasive tobacco imagery in popular shows poses new threat, making youth more prone to e-cigarette use

    New study finds that youth and young adults with high exposure to tobacco imagery in streaming and TV shows are three times more likely to start vaping compa

  10. Report Report Research & Resources

    While you were streaming: Smoking on demand

    A surge in tobacco imagery on TV, Netflix and other streaming platforms is putting youth at risk.

  11. Report Report Research & Resources

    Straight to vape

    Study finds that youth and young adults with high exposure to popular streaming and TV shows containing tobacco images are three times more likely to start v

  12. Fact Sheet Fact Sheet Research & Resources

    How tobacco companies use experiential marketing

    Experiential marketing — the tactic of encouraging consumers to experience or interact with a brand at recreational venues and events, such as concerts, bars