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Study shows graphic cigarette warnings trigger brain areas key to quitting smoking

Viewing graphic anti-smoking images on cigarette packs triggers activity in brain areas involved in emotion, decision-making and memory as observed via brain

Music videos popular with young people frequently feature tobacco imagery

Music videos, examined for the first time in this report, are a major pop culture influence and prove to be common sources of tobacco imagery.

Smoking rates decline steeply in teens in 2021

Youth smoking dropped to an all-time low in 2021, representing a colossal win for public health initiatives tackling smoking in young people, including those

What helps smokers stick with an Internet quit smoking program?

Smokers who use an Internet quit smoking program are more likely to stick with it if they connect with other members in an online social network.

How do young adults use tobacco, marijuana and alcohol together?

Popularity of alcohol use among young people, suggests that successful prevention efforts should focus on alcohol’s co-use with a variety of substances

75% of parents of middle and high schoolers support banning flavored e-cigarettes

More than three-quarters of parents of middle and high school students favor a ban on flavored e-cigarette sales, according to a new Truth Initiative study.<

Truth Initiative Board Announces Appointment of Kathy Crosby as New CEO and President

Kathy's impressive background, extensive experience and passion for public health make her an exceptional choice to lead Truth Initiative.

How the tobacco industry markets vaping nicotine as stress relief

Some vape manufacturers are using a similar strategy to market e-cigarettes that tobacco companies used for decades to sell cigarettes: advertising them as s

New study: truth campaign effective in shifting knowledge and attitudes about vaping

A new study is the first to show that young people who had seen truth® vaping prevention campaigns were more likely to have accurate e-cigarette knowledge.

Tobacco industry interference

Cigarette filters mislead consumers, with 1 in 3 smokers falsely believing filters reduce harm

More than a third of current smokers (33.2%) erroneously believed filters make cigarettes less harmful to smoke, a line perpetuated by the tobacco industry,

How to reduce tobacco use in "social smokers"

Since “social smokers” typically do not identify as smokers, they can be difficult to reach to prevent escalation of tobacco use or facilitate quitting.