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Why is smoking still being glamorized in media and pop culture?

Even as national smoking rates have declined to record lows, there has been a pervasive re-emergence of smoking imagery on screens.

Tobacco use in Delaware 2020

An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Delaware.

The harmful impact of further delays in the FDA’s e-cigarette review

Any extension should be brief, and tobacco companies cannot be allowed to use this public health emergency to continue avoiding their legal obligation.

Ohio AG Campaign Targeting Illegal E-Cigarettes Marks Important Step to Protect Young People

The newly announced campaign by Ohio Attorney General Dave Yost to combat the flood of illegal e-cigarettes streaming into the state represents an important

Raúl Torrez

Raúl Torrez serves as New Mexico’s 32nd Attorney General. He was sworn in on January 1st, 2023.

Clear the Air Tennessee

What We Do

Truth Initiative conducts groundbreaking research and policy studies, giving people the facts they need to know about smoking, vaping, nicotine, and the commercial tobacco industry. We engage individuals and groups to make change in their communities, innovate new ways to end tobacco use, and join forces with collaborators committed to preventing youth and young adult nicotine addition and empowering quitting for all. In short: we seek, speak, and spread the truth about smoking, vaping and nicotine.

Not Buying It: The Tobacco Industry's Rebrand

Could 2019 be the year when pharmacies finally stop selling tobacco products?

Thousands of pharmacies continue to sell tobacco, including most Walgreens stores, the country’s second largest pharmacy chain.

Text message program from Truth Initiative helps teens quit e-cigarettes

Teens enrolled in Truth Initiative’s text message-based quit-vaping program were 35% more likely to quit vaping nicotine within seven months compared to thos

Tobacco coupons: How low can they go?

Coupons are one of the tobacco industry’s top marketing strategies. From 2013 to 2014, the industry doubled its annual investment in coupons.

Leading health organizations seek to intervene in defense of FDA rule on e-cigarettes, cigars

Six leading public health organizations today asked federal courts to allow them to intervene in two lawsuits brought by the electronic cigarette and cigar i