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  1. Video Video Research & Resources

    Alma Adams takes on the tobacco industry

    Alma Adams, a two-term U.S. representative from Greensboro, N.C.

  2. News Article News Article Research & Resources

    Meet the North Carolina Rep. taking on tobacco on the industry’s home turf

    Alma Adams, a two-term U.S. representative from North Carolina, has long been an advocate for tobacco prevention.

  3. News Article News Article Research & Resources

    4 marketing tactics e-cigarette companies use to target youth

    From offering candy-flavored tobacco products to college scholarships, manufacturers and sellers of e-cigarettes aggressively target young people.

  4. Page

    What We Do

    Truth Initiative conducts groundbreaking research and policy studies, giving people the facts they need to know about smoking, vaping, nicotine, and the commercial tobacco industry. We engage individuals and groups to make change in their communities, innovate new ways to end tobacco use, and join forces with collaborators committed to preventing youth and young adult nicotine addiction and empowering quitting for all. In short: we seek, speak, and spread the truth about smoking, vaping and nicotine.

  5. News Article News Article Research & Resources

    Teaming up to give pets a voice in the fight to end tobacco use

    truth® and DoSomething.org are teaming up to give pets and their owners a voice in the movement to end smoking and create an army of four-legged finishers.

  6. News Article News Article Research & Resources

    Q&A: Helping college campuses go tobacco-free

    Tobacco-free policies are proven to prevent young adults from starting tobacco use, help tobacco smokers quit, and reduce secondhand smoke exposure.

  7. News Article News Article Research & Resources

    How Truth Initiative can help D.C. nonprofits become good neighbors in the fight to end tobacco use

    Nonprofits in the Washington, D.C., area could be eligible for a $2,000 sponsorship from the Truth Initiative Good Neighbor Fund to help fund projects encour

  8. News Article News Article Research & Resources

    Tobacco’s harmful impact on Hispanic and Latino Americans

    Tobacco companies have a history of targeting Hispanic and Latino Americans.

  9. Our Team

    Christy Hartsell

    Christy Hartsell is responsible for leading our efforts to engage with companies, government entities, foundations and other organizations to provide critica

  10. Truth Initiative names Anna Spriggs Chief Operating Officer

    Truth Initiative is pleased to announce the appointment of Anna Spriggs as its Chief Operating Officer.

  11. HHS Smoking Cessation Framework Marks Important Step in Mitigating Tobacco-Related Disease and Health Disparities

    The smoking cessation framework released by the Department of Health and Human Services (HHS) signifies an important step in advancing smoking cessation effo

  12. News Article News Article Research & Resources

    2018 tobacco-free grants for minority-serving institutions, community and women’s colleges

    Truth Initiative is accepting applications for grants to women’s colleges, minority-serving academic institutions and community colleges to adopt tobacco-fre