Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

Truth Initiative is America's largest nonprofit public health organization committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We provide the facts about smoking, vaping, nicotine, and the tobacco industry. We engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction, and join forces with collaborators committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Get involved

Enlist in our movement, explore youth activism programs, share quitting resources, and learn about more ways you can get involved.

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Our Team

Board of Directors

The board of directors, an independent body, oversees Truth Initiative work to seek, speak and spread the truth about tobacco through education, commercial tobacco control research and policy studies, community activism and engagement and innovation in tobacco dependence treatment.

Our Staff

More than 140 talented individuals work at Truth Initiative, contributing their expertise in research, marketing, policy, law, communications, community engagement, product development and operations to our mission. Meet some of the senior members of our team.