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  1. News Article News Article Research & Resources

    What the Oscars tell us about smoking in the movies in 2017

    Of the 2017 Oscar-nominated feature films that were rated PG-13 (excluding animation and documentary categories), 70 percent depicted tobacco use.

  2. News Article News Article Research & Resources

    Tobacco imagery rising in top entertainment, including among 2024 Oscar Best Picture nominees

    Of the 10 films nominated for the Oscars top prize, all except “Barbie” feature smoking, according to Truth Initiative’s sixth annual analysis of tobacco ima

  3. Research Article Research Article Research & Resources

    2016 National Summit on Youth Activism concludes

    A summer tobacco-control training program for youth who are recruited to attend from community-serving organizations around the country.

  4. Report Report Research & Resources

    Nicotine on demand

    Tobacco remains rampant in the year’s most popular shows, movies, and music videos, fueling the ongoing youth e-cigarette epidemic.

  5. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Nevada 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Nevada.

  6. News Article News Article Research & Resources

    How a group of Indiana youth is changing social norms around smoking

    Grant recipients in Indiana are educating and engaging young people around the issue of tobacco use in movies, at local events and on social media.

  7. News Article News Article Research & Resources

    Youth-rated films nominated for Oscars feature more tobacco imagery than previous years

    Almost 80 percent of films that competed for a 2019 Oscar award featured tobacco imagery.

  8. Summer truth tour takes on tobacco use with one goal: Finish smoking for good

    School’s out, summer is here - which means a crew of truth® “tour riders” are hitting the road to connect with more than one million young people on the Vans

  9. News Article News Article Research & Resources
  10. Young Activists Join with truth® to Demand Action on Menthol Cigarettes and Flavored Cigars

    Youth and young adults deliver digital petition during in-person meetings with the White House and Congressional members.

  11. Report Report Research & Resources

    Tobacco’s starring role

    Tobacco imagery maintained its recurring and often starring role in popular on-screen entertainment in 2021

  12. Report Report Research & Resources

    While you were streaming

    New research from Truth Initiative reveals that 79 percent of the shows most popular with young people depict smoking prominently.