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  1. Truth Initiative and EVERFI Collaborate to Launch Updated Prescription Drug Safety Curriculum for Middle and High School Students Amid Growing Youth Overdose Crisis

    This expanded, free digital course aims to equip students with essential knowledge to protect themselves and others from the risks associated with both presc

  2. Fact Sheet Fact Sheet Research & Resources

    Tobacco use among Hispanic and Latino Americans

    This fact sheet about smoking and Hispanic/Latino Americans outlines patterns of use, industry targeting and health effects.

  3. News Article News Article Research & Resources

    The American public’s opinion of Big Tobacco

    In partnership with Campaign for Tobacco Free Kids, Truth Initiative conducted a national survey of registered voters ages 18 and older about their views of

  4. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Oklahoma 2021

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Oklahoma.

  5. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Oklahoma 2020

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Oklahoma.

  6. News Article News Article Research & Resources

    Tobacco imagery rising in top entertainment, including among 2024 Oscar Best Picture nominees

    Of the 10 films nominated for the Oscars top prize, all except “Barbie” feature smoking, according to Truth Initiative’s sixth annual analysis of tobacco ima

  7. News Article News Article Research & Resources
  8. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Oklahoma 2019

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Oklahoma.

  9. FDA’s decision to deny JUUL marketing authorization is a major public health victory; but swift action on other leading brands must be taken as new data shows youth e-cigarette initiation continues

    Today’s announcement by the FDA to deny marketing authorizations for all JUUL e-cigarettes, thereby making them an illegally marketed product, is a huge publ

  10. FDA’s Delay on Largest E-Cigarette Companies’ Applications Allows Top Brands with 75% of the Market Share to Remain Widely Available, Extending the Youth Vaping Epidemic and Delaying Necessary Regulations to Help Smokers

    We are very concerned that the FDA did not prioritize and complete the reviews of the companies with over 75% of the e-cigarette market as they promised to d

  11. The Trump Administration’s New E-Cigarette Policy Is Sadly Deficient Leaving Menthol and Flavors Like Cotton Candy and Gummy Bear on the Market Placing Politics Ahead of the Protection of America’s Youth

    The administration’s e-cigarette policy favors the very industry that has ensnared a new generation with nicotine and wrongly keeps menthol and other youth-a

  12. Truth Initiative Launches Animated truth® Campaign: "Toxic Therapy from Your Vape" featuring Actor Chris Parnell to Address Alarming Connection between Vaping Nicotine and Youth Mental Health

    The campaign features Chris Parnell in an animated role as a vape-turned-faux therapist, shedding light on the misconception that vaping nicotine helps allev