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New report: Tobacco industry spends nearly $1 million per hour marketing tobacco products

The amount the largest tobacco companies spend on marketing and promotion of their products in the U.S.

New Study Reveals Breakthrough Texting Program Aids Young Vapers in Quitting

More than 27,000 teens and young adults enrolled in a first-of-its-kind quit vaping program within just five weeks after its launch.

Capitalizing on a “captive audience”: How tobacco companies targeted troops on military bases

Tobacco companies took advantage military service members—a “captive audience”—with special events and activities on and near military bases.

Truth Initiative youth fellows visit Capitol Hill

Thirty youth fellows visited Capitol Hill Thursday as part of their year-long fellowship with Truth Initiative

#NoMentholMonday: Why menthol is a social justice issue

The marketing of menthol cigarettes toward African Americans is a social justice issue.

What do tobacco advertising restrictions look like today?

While tobacco TV ads and physician-recommended cigarettes are a thing of the past, marketing restrictions may not be as far-reaching as you think.

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Join us in investigating, exposing, and amplifying the truth about commercial tobacco. Learn about how you can help achieve a future free from lifelong addiction through activism, scholarships, studies, and more. You can also join us to learn more about the opioid epidemic, the dangers of opioid misuse and addiction, and the role you can play in creating change in your community. Let’s work together.

Mary Dominguez

Mary Dominguez serves as Vice President, Partnerships in Marketing, where she has worked on the truth brand since 2005.

Tobacco industry using sponsored content in major media outlets to shift public perception and makeover its image despite continued sale of harmful products, Truth Initiative research shows

Big Tobacco is turning to sponsored content in America’s most prestigious news outlets to rehabilitate its poor image and continue efforts to mislead the pub

Our Impact

Our work has prevented millions of young people from becoming smokers, including 2.5 million between 2015 and 2018 alone. We are committed to preventing youth and young adult nicotine addiction and empowering quitting for all — and we won’t stop until we achieve a future free from lifelong addiction, fostering healthier lives and a more resilient nation. This is how we’re doing.

Stop the Influence: Reject Big Tobacco and Vape Money FAQ’s

What do pharmacists think about their stores selling tobacco?

To learn more about how pharmacists view the issue, Truth Initiative led a discussion with a group of 29 pharmacists in December 2018.