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What is synthetic nicotine and what does it mean for the youth vaping epidemic?

Here are important things to know about synthetic nicotine and how companies are using it to try to evade federal oversight aimed to protect youth.

truth campaign grabs 4 Effies, 2 Big Apple Awards

The truth campaign picked up 4 Effie Awards and 2 Big Apple awards for its campaign encouraging youth to reject tobacco use

Truth Initiative Joins #StopHateForProfit Campaign

Truth Initiative has announced it will pause all truth Facebook and Instagram advertising for the month of July, standing in solidarity with the #StopHateFor

FAQs about This is Quitting

How state public health agencies can reduce menthol cigarette use

State health officials can significantly reduce menthol cigarette use by supporting local policies to restrict or ban its sale and spreading awareness about

FDA issues warnings to four tobacco product manufacturers for flavored cigarettes

Four tobacco manufacturers received warnings from the FDA for illegally selling flavored products labeled as cigars that the agency says are actually cigaret

Colorful and close to candy: Surveying how the tobacco industry markets flavored products in stores

A survey of tobacco retailers in two major Ohio cities highlights how the tobacco industry uses an array of in-store marketing to make its products enticing

Research and evaluation

​Truth is nothing without facts and data. That’s why each of our initiatives is backed by rigorous research and scientific analysis. By investigating the issues around commercial tobacco use and nicotine addiction — and sharing our findings — we can create the most effective tools and programs to amplify our efforts, inspire action and help people quit.

Elizabeth Kenny

As Chief Marketing and Strategy Officer at Truth Initiative, Elizabeth Kenny brings extensive experience to the organization’s life-saving mission to achieve

Tobacco and cancer: What are the survival rates?

Nearly 30 percent of cancer deaths in the United States can be attributed to tobacco use, according to a new report.

2016 National Summit on Youth Activism concludes

A summer tobacco-control training program for youth who are recruited to attend from community-serving organizations around the country.

Effort to get teens to “left swipe” tobacco earns 2 top awards from PR week

The public relations campaign behind the truth® campaign’s “Left Swipe Dat” took home two awards for inspiring youth to end tobacco use, winning campaign of