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Big Tobacco forced to tell the truth with TV and print ads
Tobacco companies are being forced to run court-ordered TV and newspaper ads about how they manipulated cigarettes and lied to the American people.
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California moves to head of the class in tobacco control
California moves to the head of the tobacco control class with five new laws that include raising the minimum age of sale for tobacco to 21.
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3 important things to know about quitting nicotine during times of stress
Nicotine use – whether through smoking or vaping – can increase stress levels, and quitting nicotine can improve mental health.
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How online social relationships help smokers quit tobacco
Online communities foster relationships among members that can play an important role in helping smokers quit, according to new research from the Schroeder I
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U.S. cigarette packs could soon look like this
Cigarette packs in the U.S. could soon feature research-based graphic warning labels similar to those used by 122 other countries.
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Don’t buy Newport's spin: "Pleasure Lounges" are deadly
Workers for Newport, the nation’s No. 2 cigarette brand, spent the summer handing out coupons for cigarettes at a price of $1-a-pack.
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‘Worth More’ campaign exposes Big Tobacco for its manipulation of lower-income communities
truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.
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Monitoring the future reveals good and bad news underscoring need for education and regulation
New data from the 2017 Monitoring the Future study show a drop in teen smoking, but may hide the true vaping rates due to awareness issues about nicotine.
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Who We Are
Truth Initiative® is America’s largest nonprofit public health organization dedicated to making commercial tobacco use and nicotine addiction a thing of the past. We investigate, expose and amplify the truth about smoking, vaping, and nicotine through groundbreaking research and policy studies, our award-winning truth® campaign, community activism and engagement, and innovation to end tobacco use.
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Tobacco is a social justice issue: Racial and ethnic minorities
Tobacco use disproportionately affects minority groups, who have a long history of being targeted by the tobacco industry.
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New grants fund research linking cessation with lung cancer screening
Truth Initiative secured funding from the National Cancer Institute to study ways to help lung cancer screening patients quit smoking.
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Nicotine and the young brain
Nicotine is harmful to developing brains and its use during adolescence can disrupt the formation of brain circuits that control attention, learning, and sus
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