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One trend that’s changing Pride festivals for the better
More pride festivals across the country are showing how the tobacco industry is not their ally.
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Tobacco imagery lights up Oscar-nominated movies, including 80% of Best Picture nominees
Eight of the 10 films nominated for Best Picture at the 2022 Oscars and more than half (61%) of all this year’s Oscar-nominated feature films contain tobacco
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And the Oscar goes to…the tobacco industry
Of the 10 films nominated for Best Picture, 80% featured smoking and vaping depictions.
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Millions of smokers go online for help to quit each year
More than 12 million U.S. adults — a third of all smokers — turn to the internet for help quitting each year, according to a new Truth Initiative study.
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Tobacco use in these 12 U.S. states is on par with a number of developing countries. Why?
Tobacco use in a group of 12 states looks more like some of the most tobacco-affected countries in the world than the rest of the U.S.
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truth encourages young people to tell Big Tobacco why they’re ‘Worth More’ in its new campaign
truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.
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How the Tobacco-Free College Program has helped campuses protect 1 million people
More than 100 colleges and universities now have smoke- or tobacco-free policies through the Truth Initiative® Tobacco-Free College Program, protecting more
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The economics of tobacco: What if a pack of cigarettes cost $10?
Pack-a-day smokers spend an average of $2,193 a year on cigarettes. What would happen if the cost of a pack increased?
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Teens stop #CATmageddon; Enlist pets to send their message to Big Tobacco
truth®, one of the largest and most successful national youth tobacco prevention campaigns, is asking teens (and their pets) to make their mark—literally—on
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Tobacco imagery featured in more Oscar-nominated movies this year, including 70% of Best Picture nominees
Seven of the 10 films nominated for Best Picture at the 2023 Oscars and nearly two-thirds (64.1%) of all this year’s Oscar-nominated feature films contain to
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Young people take back the shelves and demand that pharmacies stop selling tobacco products
Pharmacies are a trusted source of health information and services.
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