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  1. Report Report Research & Resources

    Eliminating smoking disparities in Tobacco Nation

    More aggressive tobacco control spending paired with higher taxes targeted to areas with the highest smoking rates can effectively erase disparities in tobac

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    Youth smoking and vaping prevention

    We use provocative, creative, and innovative approaches to influence culture, inspire youth and young adults, and initiate action. All grounded in research. All to achieve a future where commercial tobacco use and nicotine addiction is a thing of the past.

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    Quit smoking and vaping tools

    Here's the truth: Quitting nicotine isn't easy, but it can be done with the right support. We know because we’ve helped hundreds of thousands of people stop using commercial tobacco through proven-effective treatments and innovative and interactive tools. So if you or a loved one is ready to quit, there’s no better time than now.

  4. News Article News Article Research & Resources

    4 ways smoking impacts national military readiness

    Tobacco use adversely affects military readiness and harms the health and welfare of military families, retirees and veterans.

  5. News Article News Article Research & Resources

    Youth smoking rate falls to 6 percent

    The youth smoking rate is now a record low 6 percent after dropping a full percentage point in just one year.

  6. News Article News Article Research & Resources

    Are selfies making smoking cool again?

    Big Tobacco gets a stream of free advertising from people on Instagram who post “smoking selfies,” images that may help tobacco companies recruit more young

  7. News Article News Article Research & Resources

    Are organic or natural cigarettes safer to smoke?

    Organic tobacco and tobacco with no additives does not make a healthier or safer cigarette.

  8. FDA’s first marketing denial orders on menthol e-cigarettes underscore substantial risks menthol and flavored products pose to youth and young adults

    Truth Initiative is encouraged by the FDA's decision to issue marketing denial orders for two Logic brand menthol e-cigarette products.

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  10. Report Report Research & Resources

    Tobacco Nation: The deadly state of smoking disparity in the U.S.

    Smoking rates in “Tobacco Nation” are undermining dramatic declines in smoking across America.

  11. Ending youth e-cigarette epidemic at risk if FDA doesn’t act fast to remove flavors and fully regulate products as industry quickly innovates

    The latest NYTS data are consistent with other research which showed that youth e-cigarette use was significantly impacted during the height of the pandemic.

  12. Report Report Research & Resources

    Tobacco Nation: A Call to Eliminate Geographic Smoking Disparities in the U.S.

    Smoking prevalence is nearly 50% higher in a group of Midwestern and Southern states compared to the rest of the country.