Search

Text message program from Truth Initiative helps teens quit e-cigarettes

Teens enrolled in Truth Initiative’s text message-based quit-vaping program were 35% more likely to quit vaping nicotine within seven months compared to thos

Young people quitting nicotine get help from truth®

Young people quitting nicotine get help from truth

Straight to vape

Study finds that youth and young adults with high exposure to popular streaming and TV shows containing tobacco images are three times more likely to start v

Multi-million-dollar JUUL settlement for igniting youth e-cigarette epidemic is an opportunity to accelerate progress to end youth vaping through proven-effective youth prevention education and quitting programs

With this imminent major victory against JUUL, there is a tremendous opportunity to accelerate and amplify successes like these through the deployment of pro

Educators share how a free vaping prevention curriculum has helped their students

As youth continue to use e-cigarettes at alarming rates, vaping has become a major distraction for many educators and students

Digital Quitting Program

Here's the truth: Quitting nicotine isn't easy, but it can be done with the right support. We know because we’ve helped millions of people stop using commercial tobacco through proven-effective programs. If you or a loved one is ready to quit smoking or vaping, using oral nicotine pouches or any tobacco product, or you’re looking for ways to help support your community in quitting, you’ve come to the right place.

NYC This is Quitting Resources

FAQs about This is Quitting

LGBT+ young people smoke and vape at a higher prevalence than non-LGBT+ peers

New Truth Initiative research finds that a higher proportion of lesbian, gay, bisexual, and transgender young people used cigarettes and e-cigarettes in 2021

How to support someone who wants to break up with their vape

Parting ways with vaping can be difficult, and encouragement from friends and family can make a big difference.

3 ways vaping affects mental health

While it is well known that nicotine harms developing brains, lesser known are the worrying connections between nicotine and mental health.

Who goes to vape shops?

A recent study finds that vape shop visitors tend to be a racial/ethnic minority, skew younger (age 18-24) and are less financially secure.