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  1. News Article News Article Research & Resources

    What are the long-term effects of vaping?

    Not much is known about the health effects of e-cigarettes like JUUL, meaning the millions of young people who vape are being treated like test subjects.

  2. News Article News Article Research & Resources

    What should educators do if they catch students vaping in school?

    Here are suggestions for how best to address student tobacco use in school.

  3. Infographic Infographic Research & Resources

    Vaping Nicotine and Mental Health Infographic

    Vaping nicotine and mental health one page infographic

  4. truth debunks myth that vaping nicotine relieves stress

    The new Breath of Stress Air effort busts the fantasy that vaping nicotine is a stress reliever and calls the tobacco industry out for promoting e-cigarettes

  5. News Article News Article Research & Resources

    Helping people with HIV/AIDS quit smoking

    … Helping people with HIV/AIDS quit smoking News ArticleQuitting smoking / vaping Tools cessation who smokes … that HIV-positive smokers would quit successfully. A  2012 study …

  6. Page

    Youth smoking and vaping prevention

    We use provocative, creative and innovative approaches to influence culture, inspire youth and young adults and initiate action. All grounded in research. All to achieve a future where tobacco use and nicotine addiction a thing of the past.

  7. News Article News Article Research & Resources

    6 tips for people trying to quit smoking

    … 6 tips for people trying to quit smoking News ArticleQuitting smoking / vaping Tools cessation About 4 in … February. If your resolution is to quit smoking, the odds can be even …

  8. News Article News Article Research & Resources

    Breath of Stress Air is calling a vape what it truly is

    Breath of Stress Air expands the latest campaign from truth, It’s Messing with Our Heads, which exposed nicotine’s role as a contributor to the worsening you

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  10. News Article News Article Research & Resources

    How quitting nicotine can improve mental health

    … News ArticleQuitting smoking / vaping Tools With a youth mental … mental health, and free, anonymous quit support tailored specifically to … health outcomes. 90% of those who quit said they felt less stressed, …

  11. News Article News Article Research & Resources

    Tips for quitting tobacco during times of stress

    … News ArticleQuitting smoking / vaping Tools The COVID-19 pandemic is … motivating some tobacco-users to quit amid concerns that they may be … be an especially hard time to quit. While it’s true that stress can …

  12. Research Article Research Article Research & Resources

    Vaping content on Instagram violates federal regulations and social media platform policies

    Influencer content that promotes vaping on Instagram frequently violates both federal advertising regulations and the social media platform’s policies.