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  1. News Article News Article Research & Resources

    How much nicotine is in JUUL?

    … Tobacco Products E-cigarettes / Vaping JUUL e-cigarettes nicotine … in quitting?  Learn how to quit JUUL .) Before JUUL was …

  2. News Article News Article Research & Resources

    JUUL keeps saying its popularity with young people is an accident

    … has spurred an epidemic of youth vaping , never intended for young … to reach adult smokers who want to quit combustible tobacco. These … fewer are using it as a way to quit smoking. Of the 15% of adult …

  3. News Article News Article Research & Resources

    JUUL fails to remove all of youth’s favorite flavors from stores

    … Tobacco Products E-cigarettes / Vaping Flavors JUUL e-cigarettes … mission is to help adult smokers quit cigarettes,  announced  that it …

  4. News Article News Article Research & Resources

    The latest information on JUUL: 8 important things to know

    … than their peers who do not vape.  The CDC recently announced … to reach adult smokers who want to quit combustible tobacco. These … in a  first-of-its-kind quit vaping program  This is Quitting

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    What We Do

    Truth Initiative conducts groundbreaking research and policy studies, gives young people the facts about tobacco and the industry behind it, engages individuals and groups to make change in their communities, innovates new ways to end tobacco use and joins forces with collaborators committed to a tobacco-free future. In short: we seek, speak and spread the truth about tobacco.

  6. News Article News Article Research & Resources

    Data suggest teens who use JUUL are not just experimenting

    … Tobacco Products E-cigarettes / Vaping JUUL e-cigarettes trends youth … to nicotine, have more difficulty quitting and are at higher risk for …

  7. Truth Initiative and Wellable partner to deliver comprehensive smoking cessation resources

    A new partnership brings smoking cessions tools from the EX Program from Truth Initiative to the Wellable network of employee wellness

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    Corporate tobacco cessation programs

    … Multi-modal tools tailor the quitting experience to individual … tobacco users and ex-users need to quit and stay quit—making the … to help their loved one quit vaping. If you are a wellbeing …

  9. Research Article Research Article Research & Resources

    One-third of parents had no awareness of JUUL at start of youth e-cigarette epidemic

    … Tobacco Products E-cigarettes / Vaping JUUL More than one-third — … fewer are using it as a way to quit smoking. Of the 15% of adult …

  10. News Article News Article Research & Resources

    The 3 main reasons youth use e-cigarettes

    … Tobacco Products E-cigarettes / Vaping e-cigarettes youth / young … they used e-cigarettes to try to quit using other tobacco products, or … with their peers who do not vape. A  recent report on the public …

  11. Fact Sheet Fact Sheet Research & Resources

    E-cigarettes: Facts, stats and regulations

    … Tobacco Products E-cigarettes / Vaping Flavors IQOS JUUL e-cigarettes … choosing to “cut down” instead of quitting smoking entirely). Some … individuals using e-cigarettes to quit may experience a period of dual …

  12. News Article News Article Research & Resources

    Father’s Day: Helping dads kick tobacco

    Father’s Day is a great opportunity to encourage dads who use tobacco to quit. More than 278,000 men die every year from smoking.