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In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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    Displaying 60 of 160 Search Results

  1. News Article News Article Research & Resources
    JUUL e-cigarettes

    Is your kid using JUUL or another e-cigarette? Here’s how you can help them quit

    If your child is one of the 3 million+ youth using e-cigarettes, like JUUL, they’re at risk for nicotine addiction, but there are ways to help.

    Feb. 21, 2019
    Quitting smoking / vaping
    Tools
  2. News Article News Article Research & Resources
    quit smoking

    10 steps to successfully make a plan to quit smoking

    Get a jump start on making your New Year’s resolution to quit smoking a successful one. Follow these 10 steps to making a quit plan.

    Jan. 03, 2017
    Quitting smoking / vaping
    Tools
  3. News Article News Article Research & Resources
    Yukon Alaska girl with phone

    Customizing a mobile program to help rural Alaska native youth quit tobacco

    Truth Initiative is partnering with the Yukon-Kuskokwim Health Corporation to create a customized version of This Is Quitting, a mobile quit program for teen

    Jun. 27, 2017
    Quitting smoking / vaping
    Tools
  4. Research Article Research Article Research & Resources
    BecomeAnEx cell phone

    New study: Access to a range of treatment options helps smokers quit

    The actions that smokers take that are intrinsically motivated — rather than externally encouraged — are particularly effective in helping them quit smoking.

    Feb. 13, 2018
    Quitting smoking / vaping
    Tools
  5. Press Release Press
    Guy drinking coffee looking at ipad

    Truth Initiative® joins Virgin Pulse partner program to help millions quit tobacco

    The EX Program joins a network of clinically proven digital health and wellness tools as part of Virgin Pulse’s Partner Network.

    Jul. 08, 2020
  6. News Article News Article Research & Resources
    College kids walking up stairs

    New federal data: Flavored e-cigarettes continue to drive youth vaping epidemic, with disposable use up 1,000% among high schoolers

    New federal data show youth vaping has declined, but remains at epidemic levels in the absence of comprehensive e-cigarette regulation.

    Sep. 15, 2020
    Emerging Tobacco Products
    E-cigarettes / Vaping
  7. Research Article Research Article Research & Resources
    stop smoking calendar

    What makes substance abuse centers more likely to help patients quit smoking?

    When people try to quit smoking while they’re in treatment for substance abuse they have a better chance of success.

    Jun. 06, 2017
    Quitting smoking / vaping
    Tools
  8. Research Article Research Article Research & Resources
    vapez

    Who goes to vape shops?

    A recent study finds that vape shop visitors tend to be a racial/ethnic minority, skew younger (age 18-24) and are less financially secure.

    May. 02, 2017
    Emerging Tobacco Products
    E-cigarettes / Vaping
  9. News Article News Article Research & Resources
    Concerned Girl on Phone

    How tobacco and vaping companies are exploiting national crises to maintain their bottom lines, putting profit before public health

    Tobacco and vaping companies are exploiting the crises, and the vulnerable communities most impacted by them, to benefit their bank accounts.

    Jun. 12, 2020
    Tobacco Industry Marketing
    Advertising Marketing
  10. Press Release Press
    juul and cigarettes

    Study reveals major victory on teen smoking but a ticking time bomb as youth vaping numbers explode

    The teen smoking rate has fallen to an all-time low of 4.6%, but an astounding 19.2% of youth now use-cigarettes — an increase of 60% over 2017

    Dec. 17, 2018
  11. Infographic Infographic Research & Resources

    Quitting smoking

    Quitting smoking one page infographic

    Nov. 07, 2018
    Quitting smoking / vaping
    Tools
  12. Fact Sheet Fact Sheet Research & Resources
    Marijuana Leaf

    The link between marijuana and e-cigarettes

    The rise of e-cigarette use among youth offers a new way to consume marijuana and the dual use of tobacco and marijuana threatens their health.

    Dec. 05, 2019
    Substance Use
    Marijuana