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Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.

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We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.

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    Displaying 60 of 99 Search Results

  1. News Article News Article Research & Resources

    What are the long-term effects of vaping?

    … Products E-cigarettes / Vaping JUUL Here’s the truth: we don’t know … effects of e-cigarettes like JUUL, meaning the millions of young … reaching epidemic proportions.  JUUL , which accounts for …

    Aug. 21, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  2. News Article News Article Research & Resources
    e-cigarettes

    Quitting e-cigarettes

    Truth Initiative has expanded its quit-smoking resources to include the first-of-its kind e-cigarette quit program.

    Jan. 19, 2019
    Quitting smoking / vaping
    Tools
  3. News Article News Article Research & Resources

    High-nicotine e-cigarettes may reverse declines in youth tobacco use

    Without stronger regulation, e-cigarettes that can deliver nicotine at high levels could undo years of progress if young people become addicted to nicotine.<

    Sep. 21, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping
  4. Press Release Press

    Youth Across America Rally Over Vaping Epidemic for truth® National Day of Action

    Youth activists are taking the #DITCHJUUL rally cry to their campuses and communities across the country, with more than 200 events happening this week.

    Oct. 09, 2019
  5. News Article News Article Research & Resources
    A juul at the bottom of a pool from the ditch juul ad

    Nearly half of young vapers resolve to quit e-cigarettes in 2020

    Many 15- to 24-year-olds who vape say quitting e-cigarettes is a 2020 resolution, according to a new survey.

    Jan. 06, 2020
    Quitting smoking / vaping
    Tools
  6. Press Release Press
    e-cigarette cloud

    Swift action needed to address youth e-cigarette ‘epidemic’

    The FDA's plan to tackle the youth e-cigarette "epidemic" is a significant and much needed step, but they must take action quick to protect yo

    Sep. 13, 2018
  7. Press Release Press
    teen

    Monitoring the future reveals good and bad news underscoring need for education and regulation

    … electronic nicotine device called JUUL has become extremely popular … that 25 percent of 15-24-year-old JUUL users do not identify their … 63 percent of teen and young adult JUUL users are uncertain whether the …

    Dec. 14, 2017
  8. News Article News Article Research & Resources
    e-ci marketing lips

    E-cigarettes as accessories: How vaping companies market products as stylish

    … Today’s most popular e-cigarette,  JUUL , launched in 2015 with a … Stanford researchers wrote. JUUL’s launch is just one example of … advertisements for the launch of JUUL are just one example of how …

    Feb. 13, 2019
    Tobacco Industry Marketing
    Advertising Marketing
  9. Press Release Press
    e-cigarette cloud

    As Youth E-Cigarette Use Soars Along with Vaping-related Illnesses, Urgent Action Must be Taken to Protect the Health of America’s Youth

    … by e-cigarette manufacturers like JUUL and the tobacco industry at … At recent congressional hearings , JUUL, through its own words … by funding summer camp programs. JUUL did not create a dominant …

    Sep. 23, 2019
  10. News Article News Article Research & Resources
    Zoomed in picture of someone vaping

    How Big Tobacco is trying to makeover its image and protect its bottom line at the expense of public health

    … by market-leading e-cigarette JUUL. The most recent 2019 data shows … invested a $12.8 billion stake in JUUL, and, in September 2019, JUUL announced that an Altria …

    Dec. 20, 2019
    Tobacco Industry Marketing
    Advertising Marketing
  11. News Article News Article Research & Resources
    E-cigarette CEO hearing social

    E-cigarette CEOs admit under oath that they do not know all the harmful health effects of nicotine

    Chief executives of major e-cigarette companies admitted, under oath, that their products can lead to nicotine addiction and that they do not know all of the

    Feb. 10, 2020
    Emerging Tobacco Products
    E-cigarettes / Vaping
  12. News Article News Article Research & Resources

    Where does e-cigarette regulation stand today?

    E-cigarettes on sale today in the U.S. have not undergone a review of their public health impact through the FDA’s review process for tobacco products.

    May. 28, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL