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  1. News Article News Article Research & Resources

    How to help your child quit vaping

    … make. Fueled by the popularity of JUUL and other e-cigarettes, tobacco … youth say they want to stop using JUUL and other e-cigarettes. A new … education campaign, Ready to Ditch JUUL , in partnership with TikTok …

  2. Health groups urge FDA to block sale of illegal JUUL-like e-cigarettes

    The FDA should to stop the sale of new e-cigarettes similar to JUUL that have been illegally introduced without the agency’s prior review and authorization.<

  3. Report Report Research & Resources

    Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it

    How Big Tobacco is trying to sell a do-gooder image and what Americans think about it

  4. News Article News Article Research & Resources

    4 marketing tactics e-cigarette companies use to target youth

    … emerging e-cigarette brands, like  JUUL , have relied heavily on social … products. For its launch in 2015,  JUUL spent more than $1 million to … ads that associate JUUL with being cool, having fun, …

  5. News Article News Article Research & Resources

    What are the long-term effects of vaping?

    … Products E-cigarettes / Vaping JUUL Here’s the truth: we don’t know … effects of e-cigarettes like JUUL, meaning the millions of young … reaching epidemic proportions.  JUUL , which accounts for …

  6. News Article News Article Research & Resources

    Quitting e-cigarettes

    … more than 20 times per month.   JUUL , the popular e-cigarette that … things parents need to know about JUUL and nicotine addiction … 6 important facts about JUUL What are schools doing about …

  7. Research Article Research Article Research & Resources

    Young people who vape are much more likely to become smokers, new research confirms

    Findings from a new Truth Initiative study reveal that young people who had ever used e-cigarettes had seven times higher odds of becoming smokers one year l

  8. News Article News Article Research & Resources

    High-nicotine e-cigarettes may reverse declines in youth tobacco use

    Without stronger regulation, e-cigarettes that can deliver nicotine at high levels could undo years of progress if young people become addicted to nicotine.<

  9. Youth Across America Rally Over Vaping Epidemic for truth® National Day of Action

    … people are protesting outside JUUL’s Washington, D.C. offices. In … ET on October 9 at 1000 F ST NW, JUUL’s Washington, D.C., offices. … e-cigarette manufacturers like JUUL to treat their generation like …

  10. News Article News Article Research & Resources

    Nearly half of young vapers resolve to quit e-cigarettes in 2020

    Many 15- to 24-year-olds who vape say quitting e-cigarettes is a 2020 resolution, according to a new survey.

  11. Swift action needed to address youth e-cigarette ‘epidemic’

    The FDA's plan to tackle the youth e-cigarette "epidemic" is a significant and much needed step, but they must take action quick to protect yo

  12. Monitoring the future reveals good and bad news underscoring need for education and regulation

    … electronic nicotine device called JUUL has become extremely popular … that 25 percent of 15-24-year-old JUUL users do not identify their … 63 percent of teen and young adult JUUL users are uncertain whether the …