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News Article Research & Resources
How to help your child quit vaping
… make. Fueled by the popularity of JUUL and other e-cigarettes, tobacco … youth say they want to stop using JUUL and other e-cigarettes. A new … education campaign, Ready to Ditch JUUL , in partnership with TikTok …
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Press Release Press
Health groups urge FDA to block sale of illegal JUUL-like e-cigarettes
The FDA should to stop the sale of new e-cigarettes similar to JUUL that have been illegally introduced without the agency’s prior review and authorization.<
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Report Research & Resources
Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it
… part by Big Tobacco. This includes JUUL — the leading e-cigarette … invested a $12.8 billion stake in JUUL Labs, maker of the top-selling … Altria executive was announced as JUUL’s new CEO. This investment and …
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News Article Research & Resources
4 marketing tactics e-cigarette companies use to target youth
… emerging e-cigarette brands, like JUUL , have relied heavily on social … products. For its launch in 2015, JUUL spent more than $1 million to … ads that associate JUUL with being cool, having fun, …
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News Article Research & Resources
What are the long-term effects of vaping?
Not much is known about the health effects of e-cigarettes like JUUL, meaning the millions of young people who vape are being treated like test subjects.
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News Article Research & Resources
Quitting e-cigarettes
Truth Initiative has expanded its quit-smoking resources to include the first-of-its kind e-cigarette quit program.
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Research Article Research & Resources
Young people who vape are much more likely to become smokers, new research confirms
Findings from a new Truth Initiative study reveal that young people who had ever used e-cigarettes had seven times higher odds of becoming smokers one year l
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News Article Research & Resources
High-nicotine e-cigarettes may reverse declines in youth tobacco use
Without stronger regulation, e-cigarettes that can deliver nicotine at high levels could undo years of progress if young people become addicted to nicotine.<
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Press Release Press
Youth Across America Rally Over Vaping Epidemic for truth® National Day of Action
Youth activists are taking the #DITCHJUUL rally cry to their campuses and communities across the country, with more than 200 events happening this week.
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News Article Research & Resources
Nearly half of young vapers resolve to quit e-cigarettes in 2020
Many 15- to 24-year-olds who vape say quitting e-cigarettes is a 2020 resolution, according to a new survey.
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Press Release Press
Swift action needed to address youth e-cigarette ‘epidemic’
The FDA's plan to tackle the youth e-cigarette "epidemic" is a significant and much needed step, but they must take action quick to protect yo
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Press Release Press
Monitoring the future reveals good and bad news underscoring need for education and regulation
New data from the 2017 Monitoring the Future study show a drop in teen smoking, but may hide the true vaping rates due to awareness issues about nicotine.
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