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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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    Displaying 60 of 143 Search Results

  1. News Article News Article Research & Resources
    Various flavors of puff bars

    What are Puff Bars?

    … Bars mimic the massively popular JUUL and its many copycat e-cigarette … e-liquid cartridges, like JUUL and its pods, and does not apply … have grown in popularity as JUUL halted sales of some sweet and …

    Jan. 31, 2020
    Emerging Tobacco Products
    E-cigarettes / Vaping
  2. Press Release Press
    juul and cigarettes

    Altria/JUUL deal puts youth e-cigarette users at greater risk given Big Tobacco's track record

    The deal comes just days after the U.S. surgeon general declared youth e-cigarette use a public health epidemic.

    Dec. 20, 2018
  3. News Article News Article Research & Resources
    Girl vaping and texting

    Why the FDA needs to regulate e-cigarettes now

    As the tally of vaping-related deaths and cases of severe lung illness rises, youth e-cigarette use continues its rapid growth — 27.5% of high schoolers are

    Oct. 09, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping
  4. News Article News Article Research & Resources
    tobacco products background

    The youth e-cigarette epidemic: 5 important things to know

    … E-cigarettes / Vaping Flavors JUUL e-cigarettes warner series After … The most popular e-cigarette, JUUL, has experienced explosive … market. While the maker of JUUL claims it is “only for adults,”  …

    Nov. 14, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping Flavors JUUL
  5. News Article News Article Research & Resources
    e-cigarette cloud

    Why the rise in youth e-cigarette use may be worse than we think

    Accurately measuring rates of youth vaping is challenging because of the varieties of products and their rapid growth in recent years.

    Apr. 18, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping
  6. Press Release Press
    juul and cigarettes

    The JUUL/Altria partnership puts nation's public health at greater risk

    … The JUUL/Altria partnership puts nation's … at greater risk Press Release The JUUL/Altria partnership means one … by nicotine — largely because of JUUL — and those new young nicotine …

    Jan. 08, 2019
  7. News Article News Article Research & Resources
    Parent helping teen quit vaping

    How to help your child quit vaping

    If you’re a parent trying to help a child quit using JUUL or other e-cigarette, here are some tips for how to start from the experts behind the evidence-base

    Jan. 17, 2020
    Quitting smoking / vaping
    Tools
  8. Press Release Press
    JUUL e-cigarette

    Health groups urge FDA to block sale of illegal JUUL-like e-cigarettes

    The FDA should to stop the sale of new e-cigarettes similar to JUUL that have been illegally introduced without the agency’s prior review and authorization.<

    Aug. 07, 2018
  9. Report Report Research & Resources
    Girl vaping and texting

    Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it

    How Big Tobacco is trying to sell a do-gooder image and what Americans think about it

    Dec. 20, 2019
    Tobacco Industry Marketing
    Advertising Marketing
  10. News Article News Article Research & Resources
    e-cigarette marketing

    4 marketing tactics e-cigarette companies use to target youth

    From offering candy-flavored tobacco products to college scholarships, manufacturers and sellers of e-cigarettes aggressively target young people.

    Aug. 09, 2018
    Tobacco Industry Marketing
    Marketing
  11. News Article News Article Research & Resources

    What are the long-term effects of vaping?

    Not much is known about the health effects of e-cigarettes like JUUL, meaning the millions of young people who vape are being treated like test subjects.

    Aug. 21, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  12. Research Article Research Article Research & Resources

    New study: truth campaign effective in shifting knowledge and attitudes about vaping

    A new study is the first to show that young people who had seen truth® vaping prevention campaigns were more likely to have accurate e-cigarette knowledge.

    Jul. 30, 2021
    Tobacco prevention efforts
    Educational Campaigns