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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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    Displaying 60 of 121 Search Results

  1. News Article News Article Research & Resources
    Parent helping teen quit vaping

    How to help your child quit vaping

    … make. Fueled by the popularity of JUUL and other e-cigarettes, tobacco … youth say they want to stop using JUUL and other e-cigarettes. A new … education campaign, Ready to Ditch JUUL , in partnership with TikTok …

    Jan. 17, 2020
    Quitting smoking / vaping
    Tools
  2. Press Release Press
    JUUL e-cigarette

    Health groups urge FDA to block sale of illegal JUUL-like e-cigarettes

    The FDA should to stop the sale of new e-cigarettes similar to JUUL that have been illegally introduced without the agency’s prior review and authorization.<

    Aug. 07, 2018
  3. Report Report Research & Resources
    Girl vaping and texting

    Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it

    … part by Big Tobacco. This includes JUUL — the leading e-cigarette … invested a $12.8 billion stake in JUUL Labs, maker of the top-selling … Altria executive was announced as JUUL’s new CEO. This investment and …

    Dec. 20, 2019
    Tobacco Industry Marketing
    Advertising Marketing
  4. News Article News Article Research & Resources
    e-cigarette marketing

    4 marketing tactics e-cigarette companies use to target youth

    … emerging e-cigarette brands, like  JUUL , have relied heavily on social … products. For its launch in 2015,  JUUL spent more than $1 million to … ads that associate JUUL with being cool, having fun, …

    Aug. 09, 2018
    Tobacco Industry Marketing
    Marketing
  5. News Article News Article Research & Resources

    What are the long-term effects of vaping?

    Not much is known about the health effects of e-cigarettes like JUUL, meaning the millions of young people who vape are being treated like test subjects.

    Aug. 21, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  6. News Article News Article Research & Resources
    e-cigarettes

    Quitting e-cigarettes

    Truth Initiative has expanded its quit-smoking resources to include the first-of-its kind e-cigarette quit program.

    Jan. 19, 2019
    Quitting smoking / vaping
    Tools
  7. Research Article Research Article Research & Resources
    JUUL and Cigarettes

    Young people who vape are much more likely to become smokers, new research confirms

    Findings from a new Truth Initiative study reveal that young people who had ever used e-cigarettes had seven times higher odds of becoming smokers one year l

    Sep. 16, 2020
    Emerging Tobacco Products
    E-cigarettes / Vaping
  8. News Article News Article Research & Resources

    High-nicotine e-cigarettes may reverse declines in youth tobacco use

    Without stronger regulation, e-cigarettes that can deliver nicotine at high levels could undo years of progress if young people become addicted to nicotine.<

    Sep. 21, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping
  9. Press Release Press

    Youth Across America Rally Over Vaping Epidemic for truth® National Day of Action

    Youth activists are taking the #DITCHJUUL rally cry to their campuses and communities across the country, with more than 200 events happening this week.

    Oct. 09, 2019
  10. News Article News Article Research & Resources
    A juul at the bottom of a pool from the ditch juul ad

    Nearly half of young vapers resolve to quit e-cigarettes in 2020

    Many 15- to 24-year-olds who vape say quitting e-cigarettes is a 2020 resolution, according to a new survey.

    Jan. 06, 2020
    Quitting smoking / vaping
    Tools
  11. Press Release Press
    e-cigarette cloud

    Swift action needed to address youth e-cigarette ‘epidemic’

    The FDA's plan to tackle the youth e-cigarette "epidemic" is a significant and much needed step, but they must take action quick to protect yo

    Sep. 13, 2018
  12. Press Release Press
    teen

    Monitoring the future reveals good and bad news underscoring need for education and regulation

    New data from the 2017 Monitoring the Future study show a drop in teen smoking, but may hide the true vaping rates due to awareness issues about nicotine.

    Dec. 14, 2017