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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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    Displaying 60 of 150 Search Results

  1. News Article News Article Research & Resources
    Various flavors of puff bars

    What are Puff Bars?

    Mimicking the popular e-cigarette JUUL, disposable Puff Bars are a type of vape that contain high levels of nicotine and come in many youth-appealing flavors

    Jan. 31, 2020
    Emerging Tobacco Products
    E-cigarettes / Vaping
  2. Press Release Press
    juul and cigarettes

    Altria/JUUL deal puts youth e-cigarette users at greater risk given Big Tobacco's track record

    The deal comes just days after the U.S. surgeon general declared youth e-cigarette use a public health epidemic.

    Dec. 20, 2018
  3. News Article News Article Research & Resources
    Girl vaping and texting

    Why the FDA needs to regulate e-cigarettes now

    As the tally of vaping-related deaths and cases of severe lung illness rises, youth e-cigarette use continues its rapid growth — 27.5% of high schoolers are

    Oct. 09, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping
  4. News Article News Article Research & Resources
    tobacco products background

    The youth e-cigarette epidemic: 5 important things to know

    After decades of drops in the youth smoking rate, e-cigarettes are now the most popular tobacco product among young people — and their popularity is growing.

    Nov. 14, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping Flavors JUUL
  5. News Article News Article Research & Resources
    e-cigarette cloud

    Why the rise in youth e-cigarette use may be worse than we think

    Accurately measuring rates of youth vaping is challenging because of the varieties of products and their rapid growth in recent years.

    Apr. 18, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping
  6. Press Release Press
    juul and cigarettes

    The JUUL/Altria partnership puts nation's public health at greater risk

    The FDA must use its full authority to stop the youth e-cigarette epidemic in the U.S.

    Jan. 08, 2019
  7. News Article News Article Research & Resources
    Parent helping teen quit vaping

    How to help your child quit vaping

    … make. Fueled by the popularity of JUUL and other e-cigarettes, tobacco … youth say they want to stop using JUUL and other e-cigarettes. A new … education campaign, Ready to Ditch JUUL , in partnership with TikTok …

    Jan. 17, 2020
    Quitting smoking / vaping
    Tools
  8. Press Release Press
    JUUL e-cigarette

    Health groups urge FDA to block sale of illegal JUUL-like e-cigarettes

    The FDA should to stop the sale of new e-cigarettes similar to JUUL that have been illegally introduced without the agency’s prior review and authorization.<

    Aug. 07, 2018
  9. Report Report Research & Resources
    Girl vaping and texting

    Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it

    How Big Tobacco is trying to sell a do-gooder image and what Americans think about it

    Dec. 20, 2019
    Tobacco Industry Marketing
    Advertising Marketing
  10. News Article News Article Research & Resources
    e-cigarette marketing

    4 marketing tactics e-cigarette companies use to target youth

    … emerging e-cigarette brands, like  JUUL , have relied heavily on social … products. For its launch in 2015,  JUUL spent more than $1 million to … ads that associate JUUL with being cool, having fun, …

    Aug. 09, 2018
    Tobacco Industry Marketing
    Marketing
  11. News Article News Article Research & Resources

    What are the long-term effects of vaping?

    Not much is known about the health effects of e-cigarettes like JUUL, meaning the millions of young people who vape are being treated like test subjects.

    Aug. 21, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  12. Research Article Research Article Research & Resources

    New study: truth campaign effective in shifting knowledge and attitudes about vaping

    … on to smoke cigarettes and that JUUL pods contain 20 cigarettes’ … delivered the facts that one JUUL pod contains 20 cigarettes’ … the long-term effects of using JUUL, and that vaping quadruples the …

    Jul. 30, 2021
    Tobacco prevention efforts
    Educational Campaigns