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  1. FDA’s decision to deny JUUL marketing authorization is a major public health victory; but swift action on other leading brands must be taken as new data shows youth e-cigarette initiation continues

    … FDA’s decision to deny JUUL marketing authorization is a … marketing authorizations for all JUUL e-cigarettes, thereby making … acknowledges the significant role JUUL played in igniting the ongoing …

  2. Fact Sheet Fact Sheet Research & Resources

    Flavored tobacco use among youth and young adults

    A Truth Initiative fact sheet explains how flavors play a significant role in drawing youth and young adults to tobacco products.

  3. News Article News Article Research & Resources

    Most JUUL-related Instagram posts appeal to youth culture and lifestyles, study finds

    … Most JUUL-related Instagram posts appeal … ArticleEmerging Tobacco Products JUUL An Instagram post shows “Toy … holding the popular e-cigarette JUUL with a caption about the effects …

  4. Report Report Research & Resources

    Dangerous loopholes: Young e-cigarette users report swapping products as vaping policies change

    Following the removal of certain flavors of JUUL young users switched to other brands still offering sweet and fruity flavors.

  5. News Article News Article Research & Resources

    What are Puff Bars?

    … Bars mimic the massively popular JUUL and its many copycat e-cigarette … e-liquid cartridges, like JUUL and its pods, and does not apply … have grown in popularity as JUUL halted sales of some sweet and …

  6. Altria/JUUL deal puts youth e-cigarette users at greater risk given Big Tobacco's track record

    … Altria/JUUL deal puts youth e-cigarette … track record Press Release JUUL’s claim that it is part of the … gives Altria a 35 percent stake in JUUL, comes just days after the …

  7. News Article News Article Research & Resources

    Why the FDA needs to regulate e-cigarettes now

    As the tally of vaping-related deaths and cases of severe lung illness rises, youth e-cigarette use continues its rapid growth — 27.5% of high schoolers are

  8. News Article News Article Research & Resources

    The youth e-cigarette epidemic: 5 important things to know

    After decades of drops in the youth smoking rate, e-cigarettes are now the most popular tobacco product among young people — and their popularity is growing.

  9. News Article News Article Research & Resources

    Why the rise in youth e-cigarette use may be worse than we think

    Accurately measuring rates of youth vaping is challenging because of the varieties of products and their rapid growth in recent years.

  10. The JUUL/Altria partnership puts nation's public health at greater risk

    The FDA must use its full authority to stop the youth e-cigarette epidemic in the U.S.

  11. News Article News Article Research & Resources

    How to help your child quit vaping

    … make. Fueled by the popularity of JUUL and other e-cigarettes, tobacco … youth say they want to stop using JUUL and other e-cigarettes. A new … education campaign, Ready to Ditch JUUL , in partnership with TikTok …

  12. Health groups urge FDA to block sale of illegal JUUL-like e-cigarettes

    The FDA should to stop the sale of new e-cigarettes similar to JUUL that have been illegally introduced without the agency’s prior review and authorization.<