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Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.

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We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.

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    Displaying 60 of 105 Search Results

  1. News Article News Article Research & Resources
    Parent helping teen quit vaping

    How to help your child quit vaping

    … make. Fueled by the popularity of JUUL and other e-cigarettes, tobacco … youth say they want to stop using JUUL and other e-cigarettes. A new … education campaign, Ready to Ditch JUUL , in partnership with TikTok …

    Jan. 17, 2020
    Quitting smoking / vaping
    Tools
  2. Press Release Press
    JUUL e-cigarette

    Health groups urge FDA to block sale of illegal JUUL-like e-cigarettes

    The FDA should to stop the sale of new e-cigarettes similar to JUUL that have been illegally introduced without the agency’s prior review and authorization.<

    Aug. 07, 2018
  3. News Article News Article Research & Resources
    e-cigarette marketing

    4 marketing tactics e-cigarette companies use to target youth

    From offering candy-flavored tobacco products to college scholarships, manufacturers and sellers of e-cigarettes aggressively target young people.

    Aug. 09, 2018
    Tobacco Industry Marketing
    Marketing
  4. News Article News Article Research & Resources

    What are the long-term effects of vaping?

    … Products E-cigarettes / Vaping JUUL Here’s the truth: we don’t know … effects of e-cigarettes like JUUL, meaning the millions of young … reaching epidemic proportions.  JUUL , which accounts for …

    Aug. 21, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  5. News Article News Article Research & Resources
    e-cigarettes

    Quitting e-cigarettes

    Truth Initiative has expanded its quit-smoking resources to include the first-of-its kind e-cigarette quit program.

    Jan. 19, 2019
    Quitting smoking / vaping
    Tools
  6. News Article News Article Research & Resources

    High-nicotine e-cigarettes may reverse declines in youth tobacco use

    Without stronger regulation, e-cigarettes that can deliver nicotine at high levels could undo years of progress if young people become addicted to nicotine.<

    Sep. 21, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping
  7. Press Release Press

    Youth Across America Rally Over Vaping Epidemic for truth® National Day of Action

    … people are protesting outside JUUL’s Washington, D.C. offices. In … ET on October 9 at 1000 F ST NW, JUUL’s Washington, D.C., offices. … e-cigarette manufacturers like JUUL to treat their generation like …

    Oct. 09, 2019
  8. News Article News Article Research & Resources
    A juul at the bottom of a pool from the ditch juul ad

    Nearly half of young vapers resolve to quit e-cigarettes in 2020

    Many 15- to 24-year-olds who vape say quitting e-cigarettes is a 2020 resolution, according to a new survey.

    Jan. 06, 2020
    Quitting smoking / vaping
    Tools
  9. Press Release Press
    e-cigarette cloud

    Swift action needed to address youth e-cigarette ‘epidemic’

    The FDA's plan to tackle the youth e-cigarette "epidemic" is a significant and much needed step, but they must take action quick to protect yo

    Sep. 13, 2018
  10. Press Release Press
    teen

    Monitoring the future reveals good and bad news underscoring need for education and regulation

    New data from the 2017 Monitoring the Future study show a drop in teen smoking, but may hide the true vaping rates due to awareness issues about nicotine.

    Dec. 14, 2017
  11. News Article News Article Research & Resources
    e-ci marketing lips

    E-cigarettes as accessories: How vaping companies market products as stylish

    … Today’s most popular e-cigarette,  JUUL , launched in 2015 with a … Stanford researchers wrote. JUUL’s launch is just one example of … advertisements for the launch of JUUL are just one example of how …

    Feb. 13, 2019
    Tobacco Industry Marketing
    Advertising Marketing
  12. Press Release Press
    e-cigarette cloud

    As Youth E-Cigarette Use Soars Along with Vaping-related Illnesses, Urgent Action Must be Taken to Protect the Health of America’s Youth

    … by e-cigarette manufacturers like JUUL and the tobacco industry at … At recent congressional hearings , JUUL, through its own words … by funding summer camp programs. JUUL did not create a dominant …

    Sep. 23, 2019