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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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    Displaying 60 of 173 Search Results

  1. Press Release Press
    JUUL neon sign

    FDA’s decision to deny JUUL marketing authorization is a major public health victory; but swift action on other leading brands must be taken as new data shows youth e-cigarette initiation continues

    … FDA’s decision to deny JUUL marketing authorization is a … marketing authorizations for all JUUL e-cigarettes, thereby making … acknowledges the significant role JUUL played in igniting the ongoing …

    Jun. 23, 2022
  2. Fact Sheet Fact Sheet Research & Resources
    fda flavors candy

    Flavored tobacco use among youth and young adults

    … — and voluntary move from JUUL Labs in late 2019 to remove its … sales increased by 59.4% after JUUL removed its mint flavored …

    Jun. 28, 2021
    Emerging Tobacco Products
    Flavors
  3. News Article News Article Research & Resources
    JUUL Instagram Social Image

    Most JUUL-related Instagram posts appeal to youth culture and lifestyles, study finds

    … Most JUUL-related Instagram posts appeal … ArticleEmerging Tobacco Products JUUL An Instagram post shows “Toy … holding the popular e-cigarette JUUL with a caption about the effects …

    Jul. 02, 2019
    Emerging Tobacco Products
    JUUL
  4. Report Report Research & Resources
    Puff Bars

    Dangerous loopholes: Young e-cigarette users report swapping products as vaping policies change

    Following the removal of certain flavors of JUUL young users switched to other brands still offering sweet and fruity flavors.

    Jun. 02, 2020
    Emerging Tobacco Products
    E-cigarettes / Vaping
  5. News Article News Article Research & Resources
    Various flavors of puff bars

    What are Puff Bars?

    Mimicking the popular e-cigarette JUUL, disposable Puff Bars are a type of vape that contain high levels of nicotine and come in many youth-appealing flavors

    Jan. 31, 2020
    Emerging Tobacco Products
    E-cigarettes / Vaping
  6. Press Release Press
    juul and cigarettes

    Altria/JUUL deal puts youth e-cigarette users at greater risk given Big Tobacco's track record

    The deal comes just days after the U.S. surgeon general declared youth e-cigarette use a public health epidemic.

    Dec. 20, 2018
  7. News Article News Article Research & Resources
    Girl vaping and texting

    Why the FDA needs to regulate e-cigarettes now

    … to quit , or not start using, JUUL, the most popular e-cigarette … mint and menthol flavors, which JUUL still sells in stores after … three favorite flavors among young JUUL users aged 12-24, meaning they …

    Oct. 09, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping
  8. News Article News Article Research & Resources
    tobacco products background

    The youth e-cigarette epidemic: 5 important things to know

    After decades of drops in the youth smoking rate, e-cigarettes are now the most popular tobacco product among young people — and their popularity is growing.

    Nov. 14, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping Flavors JUUL
  9. News Article News Article Research & Resources
    e-cigarette cloud

    Why the rise in youth e-cigarette use may be worse than we think

    Accurately measuring rates of youth vaping is challenging because of the varieties of products and their rapid growth in recent years.

    Apr. 18, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping
  10. Press Release Press
    juul and cigarettes

    The JUUL/Altria partnership puts nation's public health at greater risk

    The FDA must use its full authority to stop the youth e-cigarette epidemic in the U.S.

    Jan. 08, 2019
  11. News Article News Article Research & Resources
    Parent helping teen quit vaping

    How to help your child quit vaping

    If you’re a parent trying to help a child quit using JUUL or other e-cigarette, here are some tips for how to start from the experts behind the evidence-base

    Jan. 17, 2020
    Quitting smoking / vaping
    Tools
  12. Press Release Press
    JUUL e-cigarette

    Health groups urge FDA to block sale of illegal JUUL-like e-cigarettes

    The FDA should to stop the sale of new e-cigarettes similar to JUUL that have been illegally introduced without the agency’s prior review and authorization.<

    Aug. 07, 2018