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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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    Displaying 12 of 159 Search Results

  1. Fact Sheet Fact Sheet Research & Resources
    E-cigarettes black and white

    E-cigarettes: Facts, stats and regulations

    What is an e-cigarette? How much nicotine is in an e-cigarette? Are e-cigarettes as harmful as cigarettes?

    Jun. 15, 2021
    Emerging Tobacco Products
    E-cigarettes / Vaping Flavors IQOS JUUL
  2. Fact Sheet Fact Sheet Research & Resources
    Nicotine Molecule

    Nicotine and the young brain

    Nicotine is harmful to developing brains and its use during adolescence can disrupt the formation of brain circuits that control attention, learning, and sus

    Jun. 08, 2022
    Harmful Effects of Tobacco
    Nicotine Addiction
  3. Report Report Research & Resources
    Watching JUUL content on YouTube on the phone

    JUUL on YouTube

    … JUUL on YouTube ReportTobacco in pop … YouTube A dramatic increase in JUUL-related videos on YouTube … Researchers found more than 8,000 JUUL-related videos that received a …

    Apr. 24, 2020
    Tobacco in pop culture
    Social Media
  4. News Article News Article Research & Resources

    What is JUUL?

    JUUL, a new type of e-cigarette, has become so popular among young people that it has amassed nearly half of the e-cigarette market share.

    Feb. 05, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  5. News Article News Article Research & Resources
    JUUL e-cigarettes

    How to quit JUUL

    … How to quit JUUL Quitting vaping, quit vaping, … for resources about how to quit  JUUL , the massively popular … one year from 2017 to 2018, and JUUL now accounts for more than …

    Feb. 07, 2019
    Quitting smoking / vaping
    Tools
  6. News Article News Article Research & Resources

    Where are kids getting JUUL?

    Truth Initiative surveyed a national sample of more than 1,000 12- to 17-year-olds to find out where they are getting the e-cigarettes.

    May. 29, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  7. Report Report Research & Resources

    Behind the explosive growth of JUUL

    Due in large part to its popularity with friends and the availability of flavors, JUUL use rose exponentially in 2018 among young people.

    Jan. 03, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  8. Research Article Research Article Research & Resources
    JUUL e-cigarette

    6 important facts about JUUL

    … 6 important facts about JUUL Research ArticleEmerging Tobacco … E-cigarettes / Vaping Flavors JUUL e-cigarettes The amount of nicotine in one JUUL cartridge is roughly equal to …

    Aug. 20, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping Flavors JUUL
  9. News Article News Article Research & Resources
    JUUL pods

    How much nicotine is in JUUL?

    The amount of nicotine in one JUUL cartridge is roughly equal to the amount of nicotine in a pack of cigarettes, or about 200 puffs, according to the JUUL we

    Feb. 26, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  10. News Article News Article Research & Resources
    juul copycat

    The JUUL copycats that are flooding the market

    … The JUUL copycats that are flooding the … Products E-cigarettes / Vaping JUUL e-cigarettes policy and … intervention What looks like a  JUUL , operates like a JUUL, but …

    Aug. 08, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  11. News Article News Article Research & Resources

    3 ways JUUL harms the environment

    As sales of JUUL skyrocket alongside surging youth e-cigarette use, the risks e-cigarettes pose to the environment will only grow.

    Apr. 23, 2019
    Emerging Tobacco Products
    JUUL
  12. Research Article Research Article Research & Resources

    Most of JUUL's Twitter followers are underage

    … Most of JUUL's Twitter followers are underage … ArticleEmerging Tobacco Products JUUL Almost half of individual users following JUUL’s official Twitter account ( …

    May. 21, 2019
    Emerging Tobacco Products
    JUUL