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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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    Displaying 12 of 150 Search Results

  1. Fact Sheet Fact Sheet Research & Resources
    E-cigarettes black and white

    E-cigarettes: Facts, stats and regulations

    … E-cigarettes / Vaping Flavors IQOS JUUL e-cigarettes the truth about … pre-filled pod systems like JUUL, refillable systems like Suorin … batteries. The most popular, JUUL, is a pre-filled pod system …

    Jun. 15, 2021
    Emerging Tobacco Products
    E-cigarettes / Vaping Flavors IQOS JUUL
  2. Report Report Research & Resources
    Watching JUUL content on YouTube on the phone

    JUUL on YouTube

    … JUUL on YouTube ReportTobacco in pop … YouTube A dramatic increase in JUUL-related videos on YouTube … Researchers found more than 8,000 JUUL-related videos that received a …

    Apr. 24, 2020
    Tobacco in pop culture
    Social Media
  3. News Article News Article Research & Resources

    What is JUUL?

    … What is JUUL? News ArticleEmerging Tobacco … Products E-cigarettes / Vaping JUUL e-cigarettes trends youth / … In just two years on the market, JUUL, a new type of e-cigarette, has …

    Feb. 05, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  4. News Article News Article Research & Resources
    JUUL e-cigarettes

    How to quit JUUL

    If you are looking for resources about how to quit JUUL, the massively popular e-cigarette that is driving a youth vaping epidemic, you are not alone.

    Feb. 07, 2019
    Quitting smoking / vaping
    Tools
  5. News Article News Article Research & Resources

    Where are kids getting JUUL?

    Truth Initiative surveyed a national sample of more than 1,000 12- to 17-year-olds to find out where they are getting the e-cigarettes.

    May. 29, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  6. Report Report Research & Resources

    Behind the explosive growth of JUUL

    … Behind the explosive growth of JUUL ReportEmerging Tobacco Products E-cigarettes / Vaping JUUL e-cigarettes the truth about youth / young adults JUUL use rose exponentially in 2018 …

    Jan. 03, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  7. Research Article Research Article Research & Resources
    JUUL e-cigarette

    6 important facts about JUUL

    … 6 important facts about JUUL Research ArticleEmerging Tobacco … E-cigarettes / Vaping Flavors JUUL e-cigarettes The amount of nicotine in one JUUL cartridge is roughly equal to …

    Aug. 20, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping Flavors JUUL
  8. News Article News Article Research & Resources
    JUUL pods

    How much nicotine is in JUUL?

    … How much nicotine is in JUUL? News ArticleEmerging Tobacco … Products E-cigarettes / Vaping JUUL e-cigarettes nicotine JUUL packs a potent dose of the …

    Feb. 26, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  9. News Article News Article Research & Resources
    juul copycat

    The JUUL copycats that are flooding the market

    What looks like a JUUL, operates like a JUUL, but isn’t a JUUL?

    Aug. 08, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  10. News Article News Article Research & Resources

    3 ways JUUL harms the environment

    As sales of JUUL skyrocket alongside surging youth e-cigarette use, the risks e-cigarettes pose to the environment will only grow.

    Apr. 23, 2019
    Emerging Tobacco Products
    JUUL
  11. Research Article Research Article Research & Resources

    Most of JUUL's Twitter followers are underage

    … Most of JUUL's Twitter followers are underage … ArticleEmerging Tobacco Products JUUL Almost half of individual users following JUUL’s official Twitter account ( …

    May. 21, 2019
    Emerging Tobacco Products
    JUUL
  12. Press Release Press
    JUUL and Marlboro Cigarettes

    Examining JUUL’s role in the youth e-cigarette epidemic

    Congressional hearings about JUUL’s role in the youth e-cigarette epidemic used the company’s own testimony and documents to expose how JUUL’s strategies and

    Jul. 26, 2019