Who we are

Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

See who we are
× Close

Our top issues

In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

Explore our top issues
× Close

Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

Browse all research and resources

Browse by

Popular topics View more
Type

Search by keywords

× Close

What we do

We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

See what we do
× Close

Get involved

Enlist in our movement, explore youth activism programs, share quitting resources and learn about more ways you can get involved.

How to get involved
× Close

Search our site

Top Searches

× Close

Search

    Displaying 12 of 166 Search Results

  1. Fact Sheet Fact Sheet Research & Resources
    E-cigarettes black and white

    E-cigarettes: Facts, stats and regulations

    What is an e-cigarette? How much nicotine is in an e-cigarette? Are e-cigarettes as harmful as cigarettes?

    Jun. 15, 2021
    Emerging Tobacco Products
    E-cigarettes / Vaping Flavors IQOS JUUL
  2. Fact Sheet Fact Sheet Research & Resources
    Nicotine Molecule

    Nicotine and the young brain

    Nicotine is harmful to developing brains and its use during adolescence can disrupt the formation of brain circuits that control attention, learning, and sus

    Jun. 08, 2022
    Harmful Effects of Tobacco
    Nicotine Addiction
  3. Report Report Research & Resources
    Watching JUUL content on YouTube on the phone

    JUUL on YouTube

    … JUUL on YouTube ReportTobacco in pop … YouTube A dramatic increase in JUUL-related videos on YouTube … Researchers found more than 8,000 JUUL-related videos that received a …

    Apr. 24, 2020
    Tobacco in pop culture
    Social Media
  4. News Article News Article Research & Resources

    What is JUUL?

    … What is JUUL? News ArticleEmerging Tobacco … Products E-cigarettes / Vaping JUUL e-cigarettes trends youth / … In just two years on the market, JUUL, a new type of e-cigarette, has …

    Feb. 05, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  5. News Article News Article Research & Resources
    JUUL e-cigarettes

    How to quit JUUL

    If you are looking for resources about how to quit JUUL, the massively popular e-cigarette that is driving a youth vaping epidemic, you are not alone.

    Feb. 07, 2019
    Quitting smoking / vaping
    Tools
  6. News Article News Article Research & Resources

    Where are kids getting JUUL?

    … Where are kids getting JUUL? News ArticleEmerging Tobacco … Products E-cigarettes / Vaping JUUL e-cigarettes youth / young adults The e-cigarette  JUUL  is marketed as a smoking …

    May. 29, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  7. Report Report Research & Resources

    Behind the explosive growth of JUUL

    Due in large part to its popularity with friends and the availability of flavors, JUUL use rose exponentially in 2018 among young people.

    Jan. 03, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  8. Research Article Research Article Research & Resources
    JUUL e-cigarette

    6 important facts about JUUL

    The rapid ascension and popularity of the e-cigarette JUUL has left a trail of questions and concerns.

    Aug. 20, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping Flavors JUUL
  9. News Article News Article Research & Resources
    JUUL pods

    How much nicotine is in JUUL?

    … How much nicotine is in JUUL? News ArticleEmerging Tobacco … Products E-cigarettes / Vaping JUUL e-cigarettes nicotine JUUL packs a potent dose of the …

    Feb. 26, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  10. News Article News Article Research & Resources
    juul copycat

    The JUUL copycats that are flooding the market

    … The JUUL copycats that are flooding the … Products E-cigarettes / Vaping JUUL e-cigarettes policy and … intervention What looks like a  JUUL , operates like a JUUL, but …

    Aug. 08, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  11. News Article News Article Research & Resources

    3 ways JUUL harms the environment

    As sales of JUUL skyrocket alongside surging youth e-cigarette use, the risks e-cigarettes pose to the environment will only grow.

    Apr. 23, 2019
    Emerging Tobacco Products
    JUUL
  12. Research Article Research Article Research & Resources

    Most of JUUL's Twitter followers are underage

    Most users following JUUL’s official Twitter account (@JUULvapor) are underage, according to a new research study.

    May. 21, 2019
    Emerging Tobacco Products
    JUUL