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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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    Displaying 12 of 113 Search Results

  1. Fact Sheet Fact Sheet Research & Resources
    E-cigarettes black and white

    E-cigarettes: Facts, stats and regulations

    What is an e-cigarette? How much nicotine is in an e-cigarette? Are e-cigarettes as harmful as cigarettes?

    Nov. 11, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping Flavors IQOS JUUL
  2. Report Report Research & Resources
    Watching JUUL content on YouTube on the phone

    JUUL on YouTube

    … JUUL on YouTube … ReportTobacco in … YouTube A dramatic increase in JUUL-related videos on YouTube … videos soared along with JUUL’s rising sales. Among the most …

    Apr. 24, 2020
    Tobacco in pop culture
    Social Media
  3. News Article News Article Research & Resources
    JUUL e-cigarettes

    How to quit JUUL

    If you are looking for resources about how to quit JUUL, the massively popular e-cigarette that is driving a youth vaping epidemic, you are not alone.

    Feb. 07, 2019
    Quitting smoking / vaping
    Tools
  4. Report Report Research & Resources

    Behind the explosive growth of JUUL

    Due in large part to its popularity with friends and the availability of flavors, JUUL use rose exponentially in 2018 among young people.

    Jan. 03, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  5. Research Article Research Article Research & Resources
    JUUL e-cigarette

    6 important facts about JUUL

    The rapid ascension and popularity of the e-cigarette JUUL has left a trail of questions and concerns.

    Aug. 20, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping Flavors JUUL
  6. News Article News Article Research & Resources
    juul copycat

    The JUUL copycats that are flooding the market

    What looks like a JUUL, operates like a JUUL, but isn’t a JUUL?

    Aug. 08, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  7. News Article News Article Research & Resources

    3 ways JUUL harms the environment

    … 3 ways JUUL harms the environment … News … ArticleEmerging Tobacco Products JUUL The youth e-cigarette use …

    Apr. 23, 2019
    Emerging Tobacco Products
    JUUL
  8. News Article News Article Research & Resources
    National Day of Action JUUL Rally

    ‘JUUL is getting richer, while we’re getting sicker’: Thousands of young Americans protest JUUL and call for regulation

    A protest outside JUUL’s D.C.

    Oct. 10, 2019
    Tobacco prevention efforts
    Youth Activism
  9. News Article News Article Research & Resources

    5 things FDA should do about JUUL e-cigarettes

    Six public health and medical groups are calling on the agency to act to protect youth.

    Apr. 24, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping
  10. News Article News Article Research & Resources
    juul e-cigarettes

    How are schools responding to JUUL and the youth e-cigarette epidemic?

    Discover what schools are doing to address the use of JUUL, the most popular e-cigarette in the country.

    Jan. 18, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  11. News Article News Article Research & Resources

    5 takeaways from the congressional hearings on JUUL and the youth e-cigarette epidemic

    Using the company’s own testimony and documents, the hearings provided startling evidence of JUUL’s use of Big Tobacco’s tactics to target young people.

    Aug. 12, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  12. News Article News Article Research & Resources

    Nearly 1 in 5 youth say they have seen JUUL used in school

    Almost one-fifth of middle and high school students have seen the popular new e-cigarette JUUL used in school, according to a Truth Initiative® survey.

    May. 23, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL