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Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.

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In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.

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We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.

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  1. News Article News Article Research & Resources

    What is JUUL?

    … What is JUUL? … News ArticleEmerging Tobacco … Products E-cigarettes / Vaping JUUL e-cigarettes trends youth / …

    Feb. 05, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  2. Research Article Research Article Research & Resources
    JUUL e-cigarette

    6 important facts about JUUL

    … 6 important facts about JUUL … Research ArticleEmerging … E-cigarettes / Vaping Flavors JUUL e-cigarettes The amount of …

    Aug. 20, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping Flavors JUUL
  3. News Article News Article Research & Resources
    JUUL e-cigarettes

    How to quit JUUL

    … How to quit JUUL … News ArticleQuitting smoking / … for resources about how to quit  JUUL , the massively popular …

    Feb. 07, 2019
    Quitting smoking / vaping
    Tools
  4. News Article News Article Research & Resources

    Where are kids getting JUUL?

    … Where are kids getting JUUL? … News ArticleEmerging Tobacco … Products E-cigarettes / Vaping JUUL e-cigarettes youth / young …

    May. 29, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  5. News Article News Article Research & Resources

    3 ways JUUL harms the environment

    As sales of JUUL skyrocket alongside surging youth e-cigarette use, the risks e-cigarettes pose to the environment will only grow.

    Apr. 23, 2019
    Emerging Tobacco Products
    JUUL
  6. Report Report Research & Resources

    Behind the explosive growth of JUUL

    Due in large part to its popularity with friends and the availability of flavors, JUUL use rose exponentially in 2018 among young people.

    Jan. 03, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  7. News Article News Article Research & Resources
    JUUL pods

    How much nicotine is in JUUL?

    … How much nicotine is in JUUL? … News ArticleEmerging Tobacco … to the JUUL website. Screenshot of JUUL’s FAQ from April 2018 Early …

    Feb. 26, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  8. Research Article Research Article Research & Resources

    Most of JUUL's Twitter followers are underage

    … Most of JUUL's Twitter followers are underage … ArticleEmerging Tobacco Products JUUL Almost half of individual users following JUUL’s official Twitter account ( …

    May. 21, 2019
    Emerging Tobacco Products
    JUUL
  9. News Article News Article Research & Resources

    5 things FDA should do about JUUL e-cigarettes

    … 5 things FDA should do about JUUL e-cigarettes … News … prior FDA review. According to JUUL’s social media posts, the mango …

    Apr. 24, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping
  10. News Article News Article Research & Resources
    juul copycat

    The JUUL copycats that are flooding the market

    … The JUUL copycats that are flooding the … Products E-cigarettes / Vaping JUUL e-cigarettes policy and …

    Aug. 08, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  11. News Article News Article Research & Resources
    National Day of Action JUUL Rally

    ‘JUUL is getting richer, while we’re getting sicker’: Thousands of young Americans protest JUUL and call for regulation

    A protest outside JUUL’s D.C.

    Oct. 10, 2019
    Tobacco prevention efforts
    Youth Activism
  12. Press Release Press
    JUUL and Marlboro Cigarettes

    Examining JUUL’s role in the youth e-cigarette epidemic

    … Examining JUUL’s role in the youth e-cigarette … hearings held on July 24-25 about JUUL’s role in the youth e-cigarette …

    Jul. 26, 2019